This press release was provided by New Paradigm Partners. The Club Industry editorial staff was not involved in the creation of this content.
New Paradigm Partners and MXM will co-host a loyalty and retention summit, "Creating Loyal Members" at Big Vanilla Athletic Club, in Pasadena, Maryland, on December 11. The all day event will not only provide a networking opportunity for club owners, operators and industry professional, but will provide key strategies and tactics for implementing tactics for the development of profitable and successful loyalty programs in health and fitness clubs in time for their 2015 marketing and sales strategies.
Keynote speakers include Maria Parrella Turco, Consultant, Speaker and Entrepreneur, and Blair C. McHaney, CEM Educator, Medallia Institute, President of Club Works, A Medallia Partner Company.
"How to Create a Profitable Member Loyalty Program" with Maria Parrella-Turco will provide attendees with the information as to why member loyalty is more crucial in this industry today, more than even before. Her workshop will teach more about industry metrics, how they are changing, and what it means for business.
Maria is a Founder of fitRewards, New Paradigm Partners, and Honor Yoga. In addition,Co-owner of NY/ NJ Crunch Fitness and Eclipse Fitness. She was featured on the cover of industry magazines and spoken at many fitness conference. She has assisted hundreds of centers in the aspects of conception, business plan development, finance,facility development, management, and staff training. Her passion is in optimizing her clients' mission and profit objectives and her consulting has facilitated increased profitability for her clients.
"Moving from Retention Tactics to Loyalty Strategy" with Blair C. McHaney will explore how many clubs competing in the high-end ofthe marketplace seem to be asking the right question; how do we create loyalty? But no matter where you compete across the pricing spectrum, those willing to move from retention tactics to loyalty strategy will be rewarded.
Blair spent 2.5 years as VP of Strategic Initiatives for Medallia, the world's leading customer experience management technology company. He is currently President of Club Works, Inc. a Medallia Partner Company specializing in CEM for the fitness industry, an educator for the Medallia Institute, and Medallia's subject matter expert on operationalizing CEM. Blair is also President of Confluence Fitness Partners, Inc. operating two health clubs in the Washington's Wenatchee Valley for over 30 years.
Sponsors for the event include FitRewards, Medallia, ABC Financial, Susan K Bailey, and Precor.
Registration can be completed online by visiting http://eepurl.com/8FD8n. Registration is $299 and include 2 attendees per club. Additional attendees can register for $99.
Those interested in sponsoring or attending future Summits hosted by New Paradigm Partners can contact Pam at [email protected]. The next Summit is tentatively scheduled for February 2015. Additional information will be announced soon.