This press release was provided by Midtown Athletic Clubs. The Club Industry editorial staff was not involved in the creation of this content.
Fitness industry studies indicate that roughly eight out of every 10 personal trainers will move on to another fitness club each year, if not out of the profession entirely.
Looking to curb the short professional lifespan of personal trainers, Chicago-based Midtown Athletic Clubs has created Midtown U, a professional development program that provides trainers with the knowledge and applied tools to develop a proven foundation and successful long-term career in the fitness industry.
Midtown U promises to provide its candidates with a unique, customized career pathway for the fitness profession. Putting both its faith and finances behind the program, Midtown will cover all associated costs for its coaches, who will receive thousands of dollars in certification, specialization, and continued education.
The initial rollout of Midtown U will focus on coaches working in personal training, Pilates and yoga, youth training, small group training, tennis, aquatics, and group exercise.
"We want to be known for developing the highest caliber of talent that delivers the ultimate member experience. It is crucial that we attract, develop, and retain the best professionals who seek a long-term, successful and purposeful career," says Scott Hopson, Midtown Athletic Clubs National Fitness Director.
As Midtown strives to inspire its members through movement, community, and personal attention, an important goal of Midtown U is to increase overall member satisfaction and retention at Midtown's 10 locations in the U.S. and Canada.
"We have world-class facilities, products and services, including tennis, fitness, spa, youth programming, and community events," adds Hopson. "A business must invest in each of these in order to continue to grow and succeed. At Midtown, we believe that investing in our people is the most important investment we can make."
For more information on Midtown U and for a list of coach openings, visit midtown.com.
About Midtown Athletic Clubs
Midtown Athletic Clubs is a leader in the upscale fitness club and sports resort industry. What began as a single tennis club in Chicago in 1970, Midtown is now comprised of 10 full-service tennis and fitness facilities throughout the United States and Canada. Locations in Illinois include Chicago, Bannockburn, Oak Park, Palatine and Willowbrook. Other clubs are operated in Atlanta, GA; Overland Park, KS; Rochester, NY; Weston, FL and Montreal, QC. Midtown features a variety of dynamic tennis programs, the latest cardio and strength training equipment, group exercise classes, personal training, and spa services. The clubs offer a warm, inviting environment and provide a special place to connect with family, make new friends, and get fit. For more information on Midtown Athletic Clubs, visit midtown.com.