Matrix Fitness Expands Sales Team With Four New Hires

This press release was provided by Matrix Fitness. The Club Industry editorial staff was not involved in the creation of this content.

​COTTAGE GROVE, Wis.Matrix Fitness is excited to announce the addition of four new members to the sales team. The new hires include Bruce Kaplan and Ken Boardman, dealer business development managers; Erik Haessly, mountain west territory manager; and Curt Szado, northeast territory manager.

“Over the past five years, Matrix has experienced impressive growth due to increased global sales. In order to support our growing company and provide a superlative customer experience, we needed to expand our team.” said Kent Stevens, executive vice president of commercial sales at JHTNA. “All of these gentlemen bring years of industry experience and knowledge to the company. Their commitment to taking customer satisfaction to the next level will be essential for the continued growth of the Matrix brand.”

Kaplan will support dealer development in the southwest region while Boardman will manage the northeast region. Haessly will support the mountain west territory, which consists of Utah, Ariz., Colo. and N.M. Szado will support the northeast territory of Maine, N.H., Mass., R.I., Conn., N.Y. and Vt.

“Last year, Matrix had a 19 percent global sales growth rate in all regions, including North America, South America, EMEA and Asia Pacific,” Stevens said. “We are the fastest growing commercial fitness brand in the industry, which is why we intend to continue expansion of our team throughout the year.”

For more information about Matrix Fitness and career opportunities, visit www.matrixfitness.com.

About Matrix Fitness

Matrix Fitness (www.matrixfitness.com) is the fastest growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix is comprised of a complete line of cardiovascular and strength-training equipment for health clubs and other fitness facilities.

About Johnson Health Tech

Johnson Health Tech, Inc. (JHT), Taiwan, is one of the largest fitness equipment manufacturers in the world and is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, AFG, and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. Johnson Health Tech’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.