Insights & Resources

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  • Feb 14, 2017
    blog

    Big Does Not Always Equate to Great in the Fitness Industry

    If you judge something only by scale rather than depth, then boutique studios are not worth opening, independent films should be banned and anyone under 5 foot tall should dare not voice an opinion. But being big is not the same as being great whether you are talking about health clubs or trade shows and conferences....More
  • Feb 8, 2017
    Commentary

    Are 'People-Powered' Green Gyms the Future of Fitness?

    In Club Industry's latest webinar, three industry experts outline strategies for implementing sustainable practices that can reduce your facility's energy bills, galvanize members and improve retention—all while aiding the environment....More
  • Jan 31, 2017
    Commentary

    Is the Wearable Device Trend on Its Way Out?

    Fitbit Inc. executives announced the company will miss its fourth quarter 2016 revenue projections by at least $145 million. Is this the wake-up call that wearables are part of a dying trend?...More
  • Jan 17, 2017
    Commentary

    Planet Fitness Continues to Target Non-Gym Goers, Rely on Existing Franchisees

    Data suggests an increasing number of Planet Fitness clubs are run by veteran operators with experience in multiple markets. Company CEO Chris Rondeau intends to rely on these franchise groups to grow the company's footprint....More
  • Jan 11, 2017
    Commentary

    Club Industry Staffers Share Their New Year’s Resolutions and What You Can Learn from Them

    It can be easy to fall off the New Year's resolution wagon, especially when it comes to physical aspirations. Club Industry staffers were curious to learn about one another's fitness-related goals for 2017 and, more importantly, why these goals were personally significant. What they shared could be helpful to you with your New Year's resolution joiners....More
Master Class Videos
Apr 21, 2014
Video

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More
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