Writer's Guidelines

Press Releases | Style Guidelines | Step by Step Guidelines |
Photo Guidelines | Caption Guidelines

About Our Readers:

Mission Statement:
As the most trusted media source for fitness business professionals, our mission is to connect buyers and sellers through a portfolio of products that offers news, education, business solutions and strategies.  We build community by providing forums filled with high-quality content, relevant information, dynamic meetings and networking opportunities critical to industry decision makers.

We are “The Media Source for Fitness Business Professionals.”

Target Audience:
Our target audience is owners, CEOs, COOs, general managers, directors and other management professionals at commercial clubs, nonprofit fitness facilities, colleges and universities, government and military fitness facilities, corporate and medical wellness facilities.

General Considerations

  1. Club Industry does not publish unsolicited articles. The staff writes most of our features, but on occasion, we contract with freelance journalists to write features.
  2. Our Step by Step columns are written by industry experts at fitness facilities. We do not accept Step by Step columns from vendors. See more about Step by Step Author Guidelines)
  3. Permission to repost any article online or in print must be obtained from the content director.

Submitting News & Press Releases:

Do you have news about your company you want to share with the industry? Do you have an idea for a story? Are you seeing a new trend, having an issue with something at your facility or holding an event you think the magazine would be interested in covering? We welcome your news and suggestions.

Submit press releases to PR@clubindustry.com or contact Director of Content Pamela Kufahl at 913-967-1815 or pam.kufahl@clubindustry.com.

Style Guidelines for Freelance Writers

  1. We focus on business and management-related issues as well as news and trends about the industry. Articles should always include a news or trend hook. Monetary issues should be included in all stories where applicable. Tell the reader what this news and/or trend means to them, their business and the industry.
  2. We do not send articles to anyone for review (including individuals interviewed for the story). Please do not do so either. If you want to verify facts, please feel free to call the individuals and double check facts with them, but never e-mail, fax or mail your story to them.
  3. Articles appearing on our website are not designed to promote a company or product. Inclusion of vendors or products within stories must be essential to the story. Otherwise, they are not to be included.
  4. Please omit literature citations. If you would like to cite prior research or a researcher as background or for added credibility, please do so in the body of the text. For example, “Dr. Joe Smith at the University of America, previously found…”
  5. Use active voice (They opened the club two years ago.) rather than passive voice (The club was opened two years ago.)
  6. Use the simplest word that makes the point. For example: choose "use" instead of "utilize;" use "rain" instead of "precipitation" event.
  7. Do not include your own personal opinions. Any opinions stated in an article should be attributed to the source that offered that opinion.
  8. Present all sides of a story whenever possible.
  9. Eliminate any information that is not directly related to the subject matter or present that information in a separate sidebar.

Mechanical Requirements for Freelance Writers

  1. Most of our feature articles run from 1,200 to 1,800 words unless indicated otherwise during your discussion with the assigning editor.
  2. The simplest way of delivering articles is by e-mail. E-mail the article as a Microsoft Word attachment. (The editor’s e-mail address is: pam.kufahl@clubindustry.com
  3. You must send us your signed contract prior to finalizing the article. (An editor will mail you a contract). You can fax it to 913-514-6815 or mail it to pam.kufahl@clubindustry.com.
  4. Suggest a short, intriguing title on the first page, but remember that the title may be changed by the editorial staff.
  5. Include subheads within the article.
  6. Include your name, address, telephone number and e-mail address at the end of the article. 
  7. Include a list of your sources with their phone numbers at the end of the article so we may call them should we need clarification.
  8. Always request appropriate photos for the story. 

Step by Step Author Guidelines

If you’d like to write for the Step by Step section, e-mail Pam Kufahl at pam.kufahl@clubindustry.com with your mug shot, one-paragraph bio and three article ideas. Step by Step authors are required to sign a copyright contract and are not paid for their articles. The columns need to be geared toward the owners or managers of fitness facilities, have a how-to approach and be around 800 words.

  1. Step by Step columns should be how-to oriented.
  2. We do not send articles to anyone for review (including individuals interviewed for the story). Please do not do so either. If you want to verify facts, please feel free to call the individuals and double check facts with them, but never e-mail, fax or mail your story to them.
  3. Articles appearing on our website are not designed to promote a company or product. Inclusion of vendors or products within Step by Step columns must be essential to the story. Otherwise, they are not to be included.
  4. Please omit literature citations. If you would like to cite prior research or a researcher as background or for added credibility, please do so in the body of the text. For example, “Dr. Joe Smith at the University of America, previously found…”
  5. Use active voice (They opened the club two years ago.) rather than passive voice (The club was opened two years ago.)
  6. Use the simplest word that makes the point. For example: choose "use" instead of "utilize;" use "rain" instead of "precipitation."

Guidelines for Photographs

  1. We accept photos in electronic format via e-mail, CD or Zip Disk.
  2. When using a digital camera, use the highest resolution setting possible. The lowest pixel requirement is 1712 by 1368, which translates to a 4-inch by 5-inch photo at 300 dpi. The average file size for this size image is 2.5 MB. The shutter speed determines the amount of ghosting that occurs in digital images. 
  3. Please save photos as a jpeg, tif or eps.
  4. If possible, take both vertical and horizontal poses of each subject.
  5. Avoid strict product shots or group poses. Try to include a person in an action situation.
  6. Do not include manufacturer names and logos on products in photos. If it is unavoidable, adjust your shooting position to make the logo appear smaller.
  7. When movement is anticipated, use a tripod. This will at least eliminate any movement (however slight) of the camera. This is particularly useful for wide-open shots or longer exposures.
  8. Do not embed photographs in a Word document. Provide the images as separate files.
  9. Photos in PowerPoint are typically not usable.
  10. When scanning photographs, please scan as large as possible at 300 dpi. 
  11. Send color photography if at all possible.
  12. To eliminate the need for any subsequent retouching, clean up any clutter (a mop, coffee cups, ash trays, trash, etc.) before you take a picture.

Caption Guidelines

  1. Include captions with all photographs, preferably descriptive captions.
  2. If the person(s) in the photo is identifiable, provide the name and title of the person as well as the company for which the person works.
  3. Captions should be succinct, but the reader should be able to cull a synopsis from them without referring back to the original article. Many readers read only the captions and look at the photographs. You want to lure them into the article by enticing them with the captions.
  4. Be sure to indicate who should receive credit for each photo.
  5. If you send hard copies of the photo, avoid writing on the backs of photos as ink from the back of one photo can rub off on the front of the photo below it.
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