Club Industry has partnered with Leslie Nolen, CEO of the Radial Group and Step by Step columnist, to provide fitness facility owners and operators practical Internet strategies tailored for their health and wellness businesses. Nolen's exclusive monthly column will give you sound advice on harnessing the Internet to build customer relationships, increase revenues and lower costs.
The column will also explain helpful techniques that attract potential customers to your Web site—and discredited methods to avoid. You'll learn how crucial basics like search engine optimization can bolster sales, and how innovations like blogs and podcasts reinforce client relationships. Nolen will cover e-commerce and email marketing tools that expand your business online and offline, plus Web strategies that save you and your customers time and money by streamlining everyday operations. View the WebSavvy home page.
May 2012
QR Codes: A Useful Wellness Marketing Tool
In this feature, we explain what a QR code is, how it works, and how you can use it most effectively in your health club, yoga studio, wellness center or weight-loss business....
April 2012
Pinteresting! But Will it Win New Members and Clients?
Let's look at Pinterest, the latest social media darling: what it is, how to use it and where it fits in your wellness business marketing strategy....
March 2012
Email Fail! Top 10 Technical Mistakes Wellness Businesses Make
The good news: Service providers like Constant Contact make email marketing for health clubs, yoga studios, wellness centers and other wellness businesses incredibly efficient. The bad news: They make screwing up your email marketing incredibly efficient, too....
February 2012
Best Practices: Optimize Your Wellness Business with These Online Tools
The web's full of possibilities, but only some of them are worth your time, money and effort. These dozen tools capitalize on the best the Internet has to offer your wellness business....
January 2012
Lead Generation: Best Practices for Wellness Websites
These five strategies increase website lead-generation for health clubs, yoga studios, wellness centers, and corporate wellness providers....
December 2011
Google+ for Wellness Businesses: Like It or Ignore It?
Right now, most health clubs, yoga studios and wellness centers should take only one step: configuring your Google+ business page. That way, you don't have to worry that someone else will grab the business name you want first....
November 2011
Wellness Webinars: Affordable Platform for Sales, Innovation and Networking
Webinars can enhance your image, help close sales, retain customers and build your network. They're truly a vitamin for your wellness business....
October 2011
The Five Best Email Promos for Health Clubs and Wellness Businesses
These five essential holiday marketing emails boost revenue for health clubs, wellness centers, and other health and wellness businesses by inspiring purchases across the entire spectrum of gift-giving possibilities....
September 2011
What Helps, What Hurts: Getting Your Wellness Business To The Top of Online Search Results
Are you at the top of the list when someone searches the Internet for “health club” in your city? If not, your wellness business is invisible to boatloads of potential clients....
August 2011
Top 10 Best Email Marketing Practices for Fitness, Nutrition and Wellness Businesses
Want more click-throughs and conversions? Check your email marketing strategy against these 10 best practices for health and wellness businesses...
July 2011
LinkedIn: Your Personal Brand’s One-Stop Shop
These tips will help you maximize your visibility and stay top of mind on LinkedIn....
June 2011
Bad Online Reviews: 12 Do's & Don'ts for Health Clubs, Yoga Studios and Wellness Centers
When it comes to negative online reviews, it's easy to make a bad situation worse. These 12 do's and don'ts (plus two bonus tips) help you safely navigate these tricky waters....
May 2011
Top 10 Best Practices For Wellness Websites: What Works, What Doesn’t
We developed this cheat sheet of the 10 best practices for health clubs, yoga studios, wellness centers and healthy lifestyle businesses....
April 2011
Fifty-five Ways to Get E-mail Addresses for Newsletters and Marketing Campaigns
Implement a couple of these tips each month, and your e-mail newsletter subscriber list will quickly fill with people who are likely to someday become your customer....
March 2011
What Social Media Can and Can't Do For Your Wellness Business
As you decide which marketing activities deserve time and money, keep these statistics in mind....
February 2011
Ten Tech Tools that Save You Time, Money and Misery
Here's our Top 10 list of tools that make blogging, marketing, backups, security and all those other must-do's easier, cheaper and less frustrating....
January 2011
Eight Web Trends that Matter to Wellness Businesses
These eight trends offer your wellness business the most revenue and profit potential in 2011....
December 2010
WebSavvy Mailbag: Reader Q&A
We invited readers to ask their questions about how to capitalize on the web in their health clubs, yoga studios, wellness centers, employee wellness programs and more....
November 2010
Ho-Ho-Holiday Marketing: The Five Best E-mail Strategies For Wellness Businesses
These five essential holiday marketing e-mails boost revenue for health clubs, wellness centers and other health and wellness businesses by inspiring purchases across the entire spectrum of gift-giving possibilities....
October 2010
How Health Clubs Can Win the Groupon/Daily-Deal Marketing Battle
This month's tips help your health club, yoga studio or wellness center successfully tap into "daily deal" marketing strategies while avoiding the pitfalls that trip up businesses unfamiliar with this new marketing capability....
September 2010
Seven Online Sales Tools for Every Health and Wellness Business
Do you have these seven sales tools on your health club or wellness business website?...
August 2010
True or False? Internet Marketing Myths & Misconceptions
Check your web-marketing savvy with this self-test. Then check our answers in this column. ...
July 2010
Twenty-Five Interesting Things To Say Or Do In Your Newsletter, Facebook Or Twitter
Tell the world your position on a topic that matters to your customers. Just make sure your facts are straight....
June 2010
Best Of The Web: Top Ten Web Design, Content & Marketing Books For Wellness Businesses
If you're really, really nervous about online marketing, start here....
May 2010
Ping-Pong Marketing For Health Clubs & Wellness Businesses
Successful marketing is additive. It's numerous small contacts with potential clients and members that add up over time. As those contacts accumulate, they cement an image of your health club or wellness business in the mind of the potential customer: "fun and high-energy" or "trusted health advisor," for example. You can accelerate this process in two ways...
April 2010
How To Generate Leads Through Your Wellness Business Website
Is your website an online bump on a log? These five strategies increase website lead-generation for health clubs, yoga studios, wellness centers, and corporate wellness providers...
March 2010
Worst Email Marketing Mistakes Health & Wellness Businesses Can Easily Avoid
Email marketing's a power tool. Get it right, and it's a great way to grow your health club or wellness business. Get it wrong, and you can waste time, money and even harm your business....
February 2010
Social Media Mashup: Update Everything & Everyone, Instantly
So you've got all the social networking goodies: the free Wordpress blog, Facebook page, Twitter feed, Constant Contact newsletter, and a LinkedIn profile...
January 2010
Online Survey Tools: Five Fresh Ways To Market Your Wellness Business
Our top five recommendations for using online survey tools to improve the perfomance of your health and wellness business...
December 2009
Online Customer Reviews: Why They Matter, How To Get Them
Getting customers to review your business online is an excellent way to attract more new clients, customers and members....
November 2009
Twitter: Quick-Hit Marketing For Health Clubs, Yoga Studios & Wellness Centers
When you think "Twitter", do you picture a self-absorbed play-by-play of someone else's day? That's a common misperception. ...
October 2009
YouTube: Show-and-Tell Marketing for Health Clubs
YouTube, the free service that allows you to upload online videos in two easy steps, can attract potential customers to your health and wellness business. ...
September 2009
How To Market Your Health Club On Facebook
Facebook is a free publicity venue for your health & wellness business. The ability to give regular updates for marketing promotions and product and service specials is priceless – literally....
August 2009
Make Every Email A (Subtle) Marketing Email
What if there were a button on your computer and every time you pressed it, you sent a marketing email that would NEVER be reported as spam...NEVER be unsubscribed...and ONLY went to people who were already interested in what you do?...
July 2009
Top Ten Health & Wellness Websites For Health Clubs and Personal Trainers
Sites that get you up to speed fast on the latest hot topics and health headlines, plus handy references, tools, calculators and more....
June 2009
Wellness Webinars: Extend Your Reach, Extend Your Profits
Webinars can enhance your image, help close sales, retain customers and build your network....
May 2009
Publish Your Own E-Book: Promotion & Passive Income For Wellness Businesses
E-books are effective tools for promoting your health club, personal training studio, or wellness center....
April 2009
Five Marketing Emails Your Members Will Welcome
Five marketing email ideas that keep your wellness business top of mind - without being pushy....
March 2009
To Blog Or Not To Blog? Your Questions Answered
Blogs aren't silver bullets. Get the secrets of successful blogging and decide whether your wellness business needs one....
February 2009
Online Press Releases: Is Everything You Know Wrong?
Nine tips help you raise business visibility with online press releases....
January 2009
Your Health Club's 2009 Web Site To-Do List: What To Do & Why
A five-point action plan to improve your Web site ROI in 2009....
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