register







Club Industry has partnered with Leslie Nolen, CEO of the Radial Group and Step by Step columnist, to provide fitness facility owners and operators practical Internet strategies tailored for their health and wellness businesses. Nolen's exclusive monthly column will give you sound advice on harnessing the Internet to build customer relationships, increase revenues and lower costs.

The column will also explain helpful techniques that attract potential customers to your Web site—and discredited methods to avoid. You'll learn how crucial basics like search engine optimization can bolster sales, and how innovations like blogs and podcasts reinforce client relationships. Nolen will cover e-commerce and email marketing tools that expand your business online and offline, plus Web strategies that save you and your customers time and money by streamlining everyday operations. View the WebSavvy home page.

February 2010

Social Media Mashup: Update Everything & Everyone, Instantly

So you've got all the social networking goodies: the free Wordpress blog, Facebook page, Twitter feed, Constant Contact newsletter, and a LinkedIn profile...


January 2010

Online Survey Tools: Five Fresh Ways To Market Your Wellness Business

Our top five recommendations for using online survey tools to improve the perfomance of your health and wellness business...


December 2009

Online Customer Reviews: Why They Matter, How To Get Them

Getting customers to review your business online is an excellent way to attract more new clients, customers and members....


November 2009

Twitter: Quick-Hit Marketing For Health Clubs, Yoga Studios & Wellness Centers

When you think "Twitter", do you picture a self-absorbed play-by-play of someone else's day? That's a common misperception. ...


October 2009

YouTube: Show-and-Tell Marketing for Health Clubs

YouTube, the free service that allows you to upload online videos in two easy steps, can attract potential customers to your health and wellness business. ...


September 2009

How To Market Your Health Club On Facebook

Facebook is a free publicity venue for your health & wellness business. The ability to give regular updates for marketing promotions and product and service specials is priceless – literally....


August 2009

Make Every Email A (Subtle) Marketing Email

What if there were a button on your computer and every time you pressed it, you sent a marketing email that would NEVER be reported as spam...NEVER be unsubscribed...and ONLY went to people who were already interested in what you do?...


July 2009

Top Ten Health & Wellness Websites For Health Clubs and Personal Trainers

Sites that get you up to speed fast on the latest hot topics and health headlines, plus handy references, tools, calculators and more....


June 2009

Wellness Webinars: Extend Your Reach, Extend Your Profits

Webinars can enhance your image, help close sales, retain customers and build your network....


May 2009

Publish Your Own E-Book: Promotion & Passive Income For Wellness Businesses

E-books are effective tools for promoting your health club, personal training studio, or wellness center....


April 2009

Five Marketing Emails Your Members Will Welcome

Five marketing email ideas that keep your wellness business top of mind - without being pushy....


March 2009

To Blog Or Not To Blog? Your Questions Answered

Blogs aren't silver bullets. Get the secrets of successful blogging and decide whether your wellness business needs one....


February 2009

Online Press Releases: Is Everything You Know Wrong?

Nine tips help you raise business visibility with online press releases....


January 2009

Your Health Club's 2009 Web Site To-Do List: What To Do & Why

A five-point action plan to improve your Web site ROI in 2009....


More WebSavvy Columns

WebSavvy is provided by:
Radial Group

Step By Step

Club Industry's online how-to section helps readers improve retention, increase sales, energize their group exercise programming and more.

Read more about Step by Step here, including how to contribute columns.

New articles are posted online on the 10th of each month.

Videos

Elevation Series iPod Compatibility

Watch this informative video from Life Fitness on the new Elevation series machines with iPod compatibility

World Instructor Training Schools

The World Instructor Training Schools has implemented a required internship for many of its certifications

More Video

E-Newsletters

Newsbeat

Delivered three times per month, this timely e-newsletter features breaking news, people on the move, mergers and acquisitions, supplier news, industry trends and more.

View Current Issue

Subscribe


A quarterly e-newsletter filled with educational articles about vital topics in the industry.

View Special Reports

Insights into what high-level club executives think about their business and industry trends.

View Executive Insights

Practical Internet strategies to help you build customer relationships, increase revenues and lower costs.

View Web Savvy

In This Issue: February 2010 View All Past Issues

Cover Story

Embracing Green

As the fitness industry recovers from the economic downturn, environmental efforts are slowly but surely moving forward, especially at university and military facilities...



View the full issue
| View the digital edition

Subscribe To Club Industry Magazine

In Print and Online

Subscribe today to get the news you need and information you want from our print or digital edition as well as in our e-newsletters.

Subscribe Today!