Club Industry has partnered with Leslie Nolen, CEO of the Radial Group and Step by Step columnist, to provide fitness facility owners and operators practical Internet strategies tailored for their health and wellness businesses. Nolen's exclusive monthly column will give you sound advice on harnessing the Internet to build customer relationships, increase revenues and lower costs.
The column will also explain helpful techniques that attract potential customers to your Web site—and discredited methods to avoid. You'll learn how crucial basics like search engine optimization can bolster sales, and how innovations like blogs and podcasts reinforce client relationships. Nolen will cover e-commerce and email marketing tools that expand your business online and offline, plus Web strategies that save you and your customers time and money by streamlining everyday operations. View the WebSavvy home page.
February 2010
Social Media Mashup: Update Everything & Everyone, Instantly
So you've got all the social networking goodies: the free Wordpress blog, Facebook page, Twitter feed, Constant Contact newsletter, and a LinkedIn profile...
January 2010
Online Survey Tools: Five Fresh Ways To Market Your Wellness Business
Our top five recommendations for using online survey tools to improve the perfomance of your health and wellness business...
December 2009
Online Customer Reviews: Why They Matter, How To Get Them
Getting customers to review your business online is an excellent way to attract more new clients, customers and members....
November 2009
Twitter: Quick-Hit Marketing For Health Clubs, Yoga Studios & Wellness Centers
When you think "Twitter", do you picture a self-absorbed play-by-play of someone else's day? That's a common misperception. ...
October 2009
YouTube: Show-and-Tell Marketing for Health Clubs
YouTube, the free service that allows you to upload online videos in two easy steps, can attract potential customers to your health and wellness business. ...
September 2009
How To Market Your Health Club On Facebook
Facebook is a free publicity venue for your health & wellness business. The ability to give regular updates for marketing promotions and product and service specials is priceless – literally....
August 2009
Make Every Email A (Subtle) Marketing Email
What if there were a button on your computer and every time you pressed it, you sent a marketing email that would NEVER be reported as spam...NEVER be unsubscribed...and ONLY went to people who were already interested in what you do?...
July 2009
Top Ten Health & Wellness Websites For Health Clubs and Personal Trainers
Sites that get you up to speed fast on the latest hot topics and health headlines, plus handy references, tools, calculators and more....
June 2009
Wellness Webinars: Extend Your Reach, Extend Your Profits
Webinars can enhance your image, help close sales, retain customers and build your network....
May 2009
Publish Your Own E-Book: Promotion & Passive Income For Wellness Businesses
E-books are effective tools for promoting your health club, personal training studio, or wellness center....
April 2009
Five Marketing Emails Your Members Will Welcome
Five marketing email ideas that keep your wellness business top of mind - without being pushy....
March 2009
To Blog Or Not To Blog? Your Questions Answered
Blogs aren't silver bullets. Get the secrets of successful blogging and decide whether your wellness business needs one....
February 2009
Online Press Releases: Is Everything You Know Wrong?
Nine tips help you raise business visibility with online press releases....
January 2009
Your Health Club's 2009 Web Site To-Do List: What To Do & Why
A five-point action plan to improve your Web site ROI in 2009....
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