This press release was provided by TRX. The Club Industry editorial staff was not involved in the creation of this content.
TRX, the San Francisco, Calif.-based functional training innovator responsible for Suspension Training and Rip Training, has hired Derek Keller as Vice President of Brand Strategy and Marketing. Keller has 16 years experience successfully building marketing strategies and leading integrated teams through to execution with several top-tier domestic and international brands.
As the new Vice President of Marketing, Keller will be tasked with overseeing development and execution of brand strategy and marketing initiatives. His responsibility within TRX’s Leadership team, is to align and integrate all Brand, Product and Sports Marketing efforts the company and its resources for long-term strategic success, as it drives into the next phase of its growth in the broader consumer space.
“We’re so stoked to have Derek onboard and add his energy to the TRX leadership team,” says founder/CEO Randy Hetrick. “With his deep expertise and demonstrated achievement in brand strategy and development, he will play an integral role as a thought leader who accelerates the TRX brand.”
“It’s extremely exciting to join TRX at this watershed moment in the brand’s growth,” says Keller. “Randy and the team have an ambitious vision to democratize world-class training. With TRX’s innovative gear, programming and education for training professionals and fitness enthusiasts, we’re uniquely positioned win and to realize that vision.”
Keller joins TRX most recently from San Francisco-based Levi Strauss & Company where he was responsible for Wholesale Marketing for the Levi's and Dockers brands. Prior to Levi's, Keller worked at Quiksilver Inc. in Huntington Beach, California in multiple leadership roles running Strategy Planning for Quilksilver, Inc. as well as Category Mgmt for the DC Shoes Brand. Prior to his time in Southern California, Keller lived in Cambridge, Massachusetts and worked for PUMA leading their Soccer, Running, Golf, Fashion & Tretorn Business Units.
TRX® is the fitness world’s preeminent producer and seller of functional fitness training programs, education and equipment for professional trainers, health clubs, military, fitness-minded consumers and athletes of all levels. TRX® designs and sells original products of innovative design and premium quality construction, including Suspension Training® and Rip® Training functional fitness equipment. Through a commitment to ongoing research and product development, TRX® is changing the way consumers exercise, athletes train for sport, soldiers train for combat, physical therapists rehabilitate patients, and exercise instructors train clients. TRX’s unique corporate environment and culture has earned recognition from leading media organizations, consistently ranking amongst the nation’s top companies within annual “Best Places to Work” listings from Inc. Magazine, Outside Magazine and San Francisco Business Times. TRX has also been a multi-time award winner on the Inc. 500 list of America’s Fastest Growing Companies. The complete line of TRX® products, training programs, education and accessories can be purchased directly from TRX® online at www.trxtraining.com.