Although the philosophy behind HIIT has been around for decades, fitness facilities can capitalize on its recent popularity by offering high-intensity interval group fitness programs, which can increase revenue and improve retention....More
Addressing the biological, psychological and sociological barriers to exercise can make your facility and programming more accessible to those who are new to exercise and help improve retention....More
Driving sales at your gym sometimes takes a little more interaction and thoughtfulness than just having power bars at the register or water in the vending machine. Driving sales takes true interaction with the customer and giving them a quality member experience.
“It’s important for us to know everybody’s name,” said Jill Doge, group fitness director for seven Metro Fitness locations in Central Ohio. “We’re a small town gym. It’s more of a family feeling.”...More
Congratulations—you own a gym! And you’ve likely got quite a few members contributing to your bottom line through memberships, group exercise classes, and personal training. But you want to do everything you can to stay in the black and now you’re thinking about the next big step—retail....More