Strength training often is marketed to adults and seniors in health clubs, but today's teenagers are in hot pursuit of stronger, buffer bodies, which may offer a new market for this type of programming within clubs....More
With the growing popularity of small group training, some club operators are taking small group training out of the personal training department and are moving it into the group exercise department as a fee-based program, a move that is breathing new life into group exercise....More
Whether to offset a summertime slump in usage or boost ancillary revenue, enhancing summer camp offerings may be just the answer for fitness facility operators looking to fill a void in programming during the summer months....More
Many Boomers have reached the age of 65 now, and the rest of them are following quickly behind. That means that marketing, programming and fitness equipment that targets this market must change with them....More
Driving sales at your gym sometimes takes a little more interaction and thoughtfulness than just having power bars at the register or water in the vending machine. Driving sales takes true interaction with the customer and giving them a quality member experience.
“It’s important for us to know everybody’s name,” said Jill Doge, group fitness director for seven Metro Fitness locations in Central Ohio. “We’re a small town gym. It’s more of a family feeling.”...More
Congratulations—you own a gym! And you’ve likely got quite a few members contributing to your bottom line through memberships, group exercise classes, and personal training. But you want to do everything you can to stay in the black and now you’re thinking about the next big step—retail....More