Male athletes tend to prefer male strength coaches, and women tend to prefer female personal trainers. Club operators need to educate members about the qualifications of their trainers so that gender does not play as large of a role in trainer selection. Photo by Thinkstock.
When it comes to choosing a personal trainer, people often decide before ever setting eyes on the trainer's experience or certification. They are more concerned with one simple, unchangeable characteristic—the trainer's gender. Gender plays such a big role in choosing a trainer that it can far outweigh qualifications and experience. Helping members overcome gender stereotypes could lead to better decisions and, ultimately, better results. "It really is all about ...
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