When it comes to choosing a personal trainer, people often decide before ever setting eyes on the trainer's experience or certification. They are more concerned with one simple, unchangeable characteristic—the trainer's gender. Gender plays such a big role in choosing a trainer that it can far outweigh qualifications and experience. Helping members overcome gender stereotypes could lead to better decisions and, ultimately, better results. "It really is all about ...

Club Industry Freemium Content

This content is FREE to access as a registered user on ClubIndustry.com.

Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:

  • The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
  • Insights from Club Industry editors
  • Advice from industry experts on how to improve your business

Already registered? here.