Offering prospects a mobile-friendly way to find and join your club is becoming increasingly important to health clubs.
A prospect can become a member in minutes simply by signing a membership contract with their finger. Photo courtesy of ABC Financial.
Sponsored Content – ABC Financial
Having your club visible to both members and prospects in the mobile world is a vital part of our industry today. It seems everyone has a smartphone, tablet or some other type of mobile device. Although keys, purses and wallets are left at home, in the car or in gym lockers, our mobile devices remain closely tethered to us nearly all the time. The ability to talk on the phone and surf the Internet while downloading music has its advantages, but unfortunately, all of this technology at our fingertips has created a world with an I-want-it-now mentality.
Gyms are no different. The need for mobile club management software is on the rise, and if potential members cannot find your club in a mobile-friendly way on their smartphone, they will look for your competitor. Here is why:
- Sixty-one percent of customers who visit a mobile-unfriendly site are likely to go to a competitor’s site, according to Karim Temsamani, head of the Asia-Pacific region for Google.
- Sixty-one percent of smartphone users make local searches from a mobile device, according to the 15 miles/Localeze Local Search Usage Study from February 2012.
- Seventy percent of mobile searchers act within an hour compared to 30 percent of PC searchers, according to the 2012 Mobile Marketer Outlook Guide.
- Seventy-nine percent of smartphone users use their phones to help with buying decisions, and 74 percent make a purchase as a result, according to Google/IPSOS research from 2010.
With the increase of information at a potential member’s fingertips, you will want to convert them while you have them on your site. Mobile sales allow the potential member to sign up for trial or full membership. Gym sales teams have started to look for potential members outside of the gym, and mobile selling at malls or corporate events has become more common. If someone outside of the facility wants to join, just hand them a tablet and they can become a member in a few minutes. They can even sign the membership contract with their finger.
With some mobile club management software, the potential client can locate the facility closest to them and view the available membership options. Once a plan has been selected, basic data and billing information can be entered. A review of the information is presented, the member signs with his or her finger and the payment is automatically processed.
Mobile selling comes in handy inside the facility as well. When potential clients walk through the doors of a gym, they are looking to make a change. While members of your sales team guide the potential clients through the gym, they can gather basic information about the prospects. When the tour is complete, the sales team members can simply hand the prospects the tablet to complete the enrollment process. No time is wasted gathering data at the end of the tour with the possibility of losing the sale. After the sale, members can continue to use the mobile site to update personal information, edit billing information, make a payment, purchase services, and book or cancel an appointment.
Looking at the amount of buzz and the number of studies surrounding the imminent growth of mobile sales, it is clear that potential members are eager for faster and more convenient options. The facilities that focus on the delivery of rapid, dependable and well-designed mobile solutions will reap the benefits by providing potential members with a more innovative, beneficial and overall easier joining experience.
Jennifer Hutchinson is the marketing manager for ABC Financial. Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, AR, area, ABC Financial serves approximately 4,500 clubs with approximately two million members throughout the United States, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.