Drive495 in New York City is one health club that offers cryotherapy – the practice of applying extreme cold to the body to aid physical recovery – to its members and non-members as a form of ancillary revenue. (Photo courtesy Drive 495.)
Cryotherapy is getting closer to the edge of what it can become, including in the health club industry, according to Impact Cryotherapy CEO Richard Otto. "Today if you walk out on the street, nine out of 10 people have never heard of it (cryotherapy), but it is growing," Otto said. "It's a fun business to be in and really fits with the remaking of a lot of clubs." Cryotherapy – the practice of applying extreme cold to the body to aid physical recovery ...
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