This press release was provided by Technogym. The Club Industry editorial staff was not involved in the creation of this content.
Technogym, a world leading company supplying products, services and solutions in wellness and fitness, today announced their Excite cardio line was used by participants in ABC series, Extreme Weight Loss, a unique, non-competitive show about weight-loss transformations that documents the 365-day journey of courageous, “super-obese” participants. Season 4 premieres Tuesday May 27 (8:00-10:00 p.m., ET/PT) on ABC. The show helps the participants - whose lives have become unmanageable because of their weight - undergo a transformation not only of their bodies, but of who they are as individuals through proper nourishment, exercise and guidance.
“The mission of Technogym is to help individuals better themselves through health and wellness,” said Nerio Alessandri, President and Founder of Technogym. “We are honored to have the opportunity to be a part of these inspiring journeys, and in providing each participant with equipment from the Excite cardio line to help them transform their lives, and continue their wellness journey at home.”
The show is taking a unique approach in the upcoming fourth season. Each participant will spend the first 90 days of the weight loss journey at the renowned University of Colorado’s Anschutz Health and Wellness Center (AHWC) in Aurora, CO, that is fully equipped with Technogym equipment and solutions. After this initial period, Technogym equipment will be installed in the homes of each participant during their one-year weight loss journey.
Technogym’s Excite cardio line was designed to provide simple, safe and ergonomic exercise routines for the broadest possible range of wellness customers. The collection is ideal for overweight users looking to burn calories because of the many accommodating settings offered, from adjustable back rests to bike pedals, and handlebars. The equipment also offers features including Technogym’s VISIOWEB display, a web-compatible entertaining, marketing and education digital platform that are iPod and Internet compatible.
The contestants will be using a variety of machines from Technogym’s Excite cardio line throughout the season including the Run treadmill, the Synchro Elliptical, Bike, Recline recumbent bike and Vario crosstrainer. All of the machines are designed for engaging, effective workouts. engaging, effective workouts.
About Technogym
Founded in 1983, Technogym is the world’s leading international supplier of products, services, and solutions in the Wellness and Fitness fields. With over 2,200 employees and 14 branches globally, Technogym exports 90% of its product to 100 countries. More than 65,000 Wellness centers and 100,000 private homes are equipped with Technogym. Technogym was the official supplier for the last five editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, and London 2012.
About ABC’s Extreme Weight Loss
Extreme Weight Loss is a unique undertaking that's unlike anything you've ever seen on TV. The show documents the amazing makeover of eight courageous, obese individuals who set out to safely lose half of their body weight over the course of a year. The metamorphosis is truly amazing. Trainer/transformation specialist Chris Powell guides each of the eight participants through the process after moving into their homes. He's there to make sure the participants get the proper nourishment and exercise movement. Chris provides a fresh perspective to individuals whose lives have become unmanageable because of their weight.