Content marketing is the best way for wellness businesses to demonstrate their expertise, integrity and sincere interest in helping potential clients. And your website is the perfect place to do it....More
In this feature, we explain what a QR code is, how it works, and how you can use it most effectively in your health club, yoga studio, wellness center or weight-loss business....More
Let's look at Pinterest, the latest social media darling: what it is, how to use it and where it fits in your wellness business marketing strategy....More
The good news: Service providers like Constant Contact make email marketing for health clubs, yoga studios, wellness centers and other wellness businesses incredibly efficient. The bad news: They make screwing up your email marketing incredibly efficient, too....More
The web's full of possibilities, but only some of them are worth your time, money and effort. These dozen tools capitalize on the best the Internet has to offer your wellness business....More
Right now, most health clubs, yoga studios and wellness centers should take only one step: configuring your Google+ business page. That way, you don't have to worry that someone else will grab the business name you want first.......More
Webinars can enhance your image, help close sales, retain customers and build your network. They're truly a vitamin for your wellness business.......More
These five essential holiday marketing emails boost revenue for health clubs, wellness centers, and other health and wellness businesses by inspiring purchases across the entire spectrum of gift-giving possibilities.......More
Are you at the top of the list when someone searches the Internet for health club in your city? If not, your wellness business is invisible to boatloads of potential clients.......More
Want more click-throughs and conversions? Check your email marketing strategy against these 10 best practices for health and wellness businesses......More
When it comes to negative online reviews, it's easy to make a bad situation worse. These 12 do's and don'ts (plus two bonus tips) help you safely navigate these tricky waters.......More
Implement a couple of these tips each month, and your e-mail newsletter subscriber list will quickly fill with people who are likely to someday become your customer.......More
Here's our Top 10 list of tools that make blogging, marketing, backups, security and all those other must-do's easier, cheaper and less frustrating.......More
We invited readers to ask their questions about how to capitalize on the web in their health clubs, yoga studios, wellness centers, employee wellness programs and more.......More
These five essential holiday marketing e-mails boost revenue for health clubs, wellness centers and other health and wellness businesses by inspiring purchases across the entire spectrum of gift-giving possibilities.......More
This month's tips help your health club, yoga studio or wellness center successfully tap into "daily deal" marketing strategies while avoiding the pitfalls that trip up businesses unfamiliar with this new marketing capability.......More