Web Savvy http://clubindustry.com/taxonomy/term/7555/more en Online Book Publishing: Extending Your Fitness & Wellness Brand http://clubindustry.com/online-book-publishing-extending-your-fitness-wellness-brand <div class="node-body link-body">New online platforms make it easier than ever to publish, market and sell professionally-edited and designed books that promote your fitness and wellness brand. </div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/online-book-publishing-extending-your-fitness-wellness-brand" target="_blank">read more</a></p> Web Savvy Wed, 01 Feb 2017 13:00:00 +0000 61311 at http://clubindustry.com 2017: Top Health Club Marketing Trends http://clubindustry.com/2017-top-health-club-marketing-trends <div class="node-body link-body">2017’s five most important online marketing trends center around a single theme: harnessing the thousands of tools, technologies and platforms available to health and wellness businesses to win new members, customers and clients.</div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/2017-top-health-club-marketing-trends" target="_blank">read more</a></p> Web Savvy Sun, 01 Jan 2017 13:00:00 +0000 60391 at http://clubindustry.com Jumpstart Your Health Club's Digital Marketing Biometrics http://clubindustry.com/jumpstart-your-health-clubs-digital-marketing-biometrics <div class="node-body link-body">Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects’ behavior so you can grow your membership and revenues faster.</div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/jumpstart-your-health-clubs-digital-marketing-biometrics" target="_blank">read more</a></p> Web Savvy Thu, 01 Dec 2016 13:00:00 +0000 59721 at http://clubindustry.com Does Your Health Club Need Digital Care? http://clubindustry.com/does-your-health-club-need-digital-care <div class="node-body link-body">Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members’ success. It spans the entire customer experience, proactively addressing customer needs and issues. The payoff can include greater revenue, loyalty, profitability, reputation, and lower expenses. Who wouldn’t want that?</div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/does-your-health-club-need-digital-care" target="_blank">read more</a></p> Web Savvy Tue, 01 Nov 2016 12:00:00 +0000 58971 at http://clubindustry.com Your Club's 2016 Online Holiday Marketing Hotlist http://clubindustry.com/your-clubs-2016-online-holiday-marketing-hotlist <div class="node-body link-body">To ensure that your club’s online holiday marketing effort succeeds, you need to start thinking well before the holidays, plan the timing of your marketing carefully, and execute on time. Here’s Radial’s hotlist for what should be on your marketing to-do list now and into the season.</div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/your-clubs-2016-online-holiday-marketing-hotlist" target="_blank">read more</a></p> Web Savvy Sat, 01 Oct 2016 12:00:00 +0000 58321 at http://clubindustry.com When Live Video Meets Club Marketing & Member Service http://clubindustry.com/when-live-video-meets-club-marketing-member-service <div class="node-body link-body"><p>Should your club jump on the live video bandwagon? Services like Facebook Live and Periscope have upped the ante on video by taking it to the streets, in the moment, when and where things are happening. Whether or not you should start streaming is a question of content, not popularity or even technology.</p> </div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/when-live-video-meets-club-marketing-member-service" target="_blank">read more</a></p> Web Savvy Thu, 01 Sep 2016 12:00:00 +0000 57671 at http://clubindustry.com Why The Fitness Industry Didn't Invent A Pokemon Go App http://clubindustry.com/why-fitness-industry-didnt-invent-pokemon-go-app <div class="node-body link-body"><p>Niantic’s Pokemon Go got millions of people walking, running, riding bikes and skateboards. If you’re in fitness and wellness, you ought to be asking: Why didn’t we do that? These are the lessons that the Pokémon Go phenomenon offers the health, fitness and wellness industry:</p> </div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/why-fitness-industry-didnt-invent-pokemon-go-app" target="_blank">read more</a></p> Web Savvy Mon, 01 Aug 2016 12:00:00 +0000 56931 at http://clubindustry.com Are Wellness Blogs Still Relevant? http://clubindustry.com/are-wellness-blogs-still-relevant <div class="node-body link-body">“Blogging is so yesterday. It’s all about social now.” True, or false? It’s a question that’s uniquely important in health and wellness, where engagement and trust spell the difference between success and failure.</div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/are-wellness-blogs-still-relevant" target="_blank">read more</a></p> Web Savvy Fri, 01 Jul 2016 16:00:00 +0000 55951 at http://clubindustry.com Can Money Buy Love? PPC Insights for Health Clubs & Wellness Businesses http://clubindustry.com/can-money-buy-love-ppc-insights-health-clubs-wellness-businesses <div class="node-body link-body">Pay-per-click (PPC) advertising is a great way to attract new health club members and wellness clients — but like every effective marketing strategy, the devil is in the details. Do it wrong and it’s easy to irritate instead of intrigue. You’ll pay through the nose to put your ads in front of prospects you’ll never close.</div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/can-money-buy-love-ppc-insights-health-clubs-wellness-businesses" target="_blank">read more</a></p> Web Savvy Wed, 01 Jun 2016 16:00:00 +0000 54671 at http://clubindustry.com Digital Content Maps: Attracting Your Club's Perfect Member http://clubindustry.com/digital-content-maps-attracting-your-clubs-perfect-member <div class="node-body link-body">If 'wellness is a journey, not a destination," why do so many health clubs and wellness businesses pitch their brand online without a map? To connect with the right prospective members online, you need to understand their personal journey, then make sure your content gives them guideposts.</div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="http://clubindustry.com/digital-content-maps-attracting-your-clubs-perfect-member" target="_blank">read more</a></p> Web Savvy Sun, 01 May 2016 16:00:00 +0000 53561 at http://clubindustry.com