More in vendor viewpoint

2011 has shaped up to be the year of fee-based small group training....More

The cost of having a pool shouldn't stop club operators from developing a profitable aquatics program....More

Each new year brings exciting evolutions in the industry, but the next big opportunity for club owners is likely already waiting, untapped, on your computer: your member and club data. Effective mining of that data can make the difference between being a good club or a great club....More

Conversations about governmental regulation of personal trainers are once again on the forefront. California, Georgia, Maryland, Massachusetts and New Jersey are considering legislation that would provide for state regulation of fitness professionals...More

Health clubs and gyms are primarily focused on promoting healthy living, but as the flu season approaches, they become extra adept at harboring a variety of germs and microbes...More

Often, hotel and resort managers view fitness centers and related services as merely a value-added amenity, provided to reinforce a positive guest experience. Granted, they do provide this valuable role...More

The truth is that many clubs have focused on sales and marketing without backing them with great products and customer experiences. We've driven people into our clubs with advertising, marketing and sales, but most of us aren't any better at keeping those customers once we've made the sale....More

Picture this: You’re driving home after a long day at work, tired and stressed...More

You know that instructors make or break the programming at your fitness facility. So how do you find—and keep—the most dynamic and qualified instructors around?...More

While many group fitness trends have come and gone, kickboxing has proven to have staying power in facilities across the country. Energizing music and exhilarating moves fuel this high-intensity...More

If our work in the fitness industry is part theater, then our clubs are our stage—and therefore the starting point in creating a compelling environment for our members. Here are some key points from the Les Mills Group Fitness Management...More