retention http://clubindustry.com/taxonomy/term/7534/more en Three Things Member Retention Is Not http://clubindustry.com/retention/three-things-member-retention-not <div class="node-body article-body">Understanding what member retention is and is not can help you refine your club's approach to what is one of the biggest problems in the fitness industry.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/three-things-member-retention-not" target="_blank">read more</a></p> http://clubindustry.com/retention/three-things-member-retention-not#comments Step by Step retention Freemium Thu, 01 May 2014 16:00:00 +0000 28911 at http://clubindustry.com The Four Approaches That High-Retention Clubs Implement to Foster Member Engagement and Loyalty http://clubindustry.com/retention/four-approaches-high-retention-clubs-implement-foster-member-engagement-and-loyalty <div class="node-body article-body">To retain members, leading club operators typically engage in four approaches as they integrate new members into their facilities. And none of those approaches involves trying to sell them on personal training. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/four-approaches-high-retention-clubs-implement-foster-member-engagement-and-loyalty" target="_blank">read more</a></p> http://clubindustry.com/retention/four-approaches-high-retention-clubs-implement-foster-member-engagement-and-loyalty#comments Step by Step retention Freemium Sun, 06 Apr 2014 20:02:00 +0000 27551 at http://clubindustry.com Certain Members Help You Increase Memberships Even When They Quit http://clubindustry.com/retention/certain-members-help-you-increase-memberships-even-when-they-quit <div class="node-body article-body">To be successful, you need to figure out your health club's "replacement ratio," which is the number of existing members that will bring you one or more new members that stay at least as long as the original member does.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/certain-members-help-you-increase-memberships-even-when-they-quit" target="_blank">read more</a></p> http://clubindustry.com/retention/certain-members-help-you-increase-memberships-even-when-they-quit#comments Step by Step retention Freemium Fri, 07 Feb 2014 03:10:00 +0000 25691 at http://clubindustry.com Grow Your Fitness Business by Focusing on Current Members, Referrals http://clubindustry.com/retention/grow-your-fitness-business-focusing-current-members-referrals <div class="node-body article-body">Instead of focusing on new membership sales, implement retention strategies that will help you keep your current members for life and increase referrals. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/grow-your-fitness-business-focusing-current-members-referrals" target="_blank">read more</a></p> http://clubindustry.com/retention/grow-your-fitness-business-focusing-current-members-referrals#comments retention Freemium Sun, 01 Dec 2013 17:00:00 +0000 23331 at http://clubindustry.com Learn the Art of Listening to Improve Your Health Club's Customer Service http://clubindustry.com/retention/learn-art-listening-improve-your-health-clubs-customer-service <div class="node-body article-body">Learning how to truly listen can help health club operators and staff members communicate more effectively with members.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/learn-art-listening-improve-your-health-clubs-customer-service" target="_blank">read more</a></p> http://clubindustry.com/retention/learn-art-listening-improve-your-health-clubs-customer-service#comments retention Freemium Sun, 01 Sep 2013 16:00:00 +0000 19531 at http://clubindustry.com One Club Operator's Keys to Low Attrition and High Profit Margins http://clubindustry.com/retention/one-club-operators-keys-low-attrition-and-high-profit-margins <div class="node-body article-body">Differentiate your facility and build a solid management team to keep attrition rates low and profit margins high at your health club.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/one-club-operators-keys-low-attrition-and-high-profit-margins" target="_blank">read more</a></p> http://clubindustry.com/retention/one-club-operators-keys-low-attrition-and-high-profit-margins#comments Retention retention Freemium Sun, 01 Sep 2013 16:00:00 +0000 19141 at http://clubindustry.com Five Tips for Increasing Loyalty, Referrals and Profit at Your Health Club http://clubindustry.com/retention/five-tips-increasing-loyalty-referrals-and-profit-your-health-club <div class="node-body article-body">Concentrating on current customers can increase referrals, reduce switching to competitors, reduce price sensitivity and increase repeat purchases.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/five-tips-increasing-loyalty-referrals-and-profit-your-health-club" target="_blank">read more</a></p> http://clubindustry.com/retention/five-tips-increasing-loyalty-referrals-and-profit-your-health-club#comments Retention Step by Step retention Freemium Sat, 01 Jun 2013 04:00:00 +0000 16171 at http://clubindustry.com How Elements of a Membership Contract Can Improve Customer Retention http://clubindustry.com/retention/how-elements-membership-contract-can-improve-customer-retention <div class="node-body article-body">All membership contracts are not created equal. How club owners draft their contracts has a direct and measurable impact on member retention. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/how-elements-membership-contract-can-improve-customer-retention" target="_blank">read more</a></p> http://clubindustry.com/retention/how-elements-membership-contract-can-improve-customer-retention#comments Retention Step by Step retention Freemium Fri, 01 Mar 2013 17:00:00 +0000 13121 at http://clubindustry.com The Secret to Member Retention Is in Your Data http://clubindustry.com/retention/secret-member-retention-your-data <div class="node-body article-body">To keep members, even during tough economic times, club owners and operators will need to stress health and wellness at their facilities rather than strictly fitness. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/secret-member-retention-your-data" target="_blank">read more</a></p> http://clubindustry.com/retention/secret-member-retention-your-data#comments Retention retention Premium Fri, 01 Feb 2013 17:00:00 +0000 12761 at http://clubindustry.com How to Shut the Back Door So You Do Not Lose New Health Club Members in 2013 http://clubindustry.com/retention/how-shut-back-door-so-you-do-not-lose-new-health-club-members-2013 <div class="node-body article-body">Today, integrating new members means more than showing them a locker room or a new piece of equipment. Swiping their credit card is just the start of a contract that involves your facility offering new members great service and unprecedented attention in return for them becoming your business’s best promoters in your community. Do the following to ensure you keep your new members in 2013.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/how-shut-back-door-so-you-do-not-lose-new-health-club-members-2013" target="_blank">read more</a></p> http://clubindustry.com/retention/how-shut-back-door-so-you-do-not-lose-new-health-club-members-2013#comments retention Sat, 01 Dec 2012 17:00:00 +0000 11711 at http://clubindustry.com