Step by Step

Raving Fans Are Your Health Club’s Best Lead Generators

Wed, 01 May 2013 16:00:00 +0000

Raving fans are customers who are so beyond satisfied with a product, company or service that they go out of their way to tell someone else about their experience.

Retain Club Members by Hiring Qualified Personal Trainers

Wed, 01 May 2013 16:00:00 +0000

Club operators should consider the quality of a personal trainer’s certification as an important part of what gets results and retains members.

How to Use Three Key Numbers to Maximize Profits at Your Health Club

Wed, 01 May 2013 16:00:00 +0000

Sales are essential for the fitness business. To improve sales, you need to track some basic numbers.

Closing Clients Based on How They Want to Feel

Wed, 01 May 2013 16:00:00 +0000

Stop asking members and guests how they want to look. We have limited control over that. Instead, ask them how they want to feel.

How to Use Social Media as Free Marketing for Your Fitness Facility

Tue, 02 Apr 2013 00:33:00 +0000

Social media marketing, like all marketing, is a science and an art. Here are a few strategies for how to use social media as a source of free marketing.

Use Trial Health Club Membership Offers to Attract Prospects

Mon, 01 Apr 2013 23:58:00 +0000

To get people who have always been on the couch to make the transition to fitness, you have to let them try before they buy. That is why health club operators should offer trial memberships.

How to Make Your Health Club Managers More Productive and Successful

Mon, 01 Apr 2013 22:25:00 +0000

When managing your managers, you must provide them with clear and defined parameters for the tasks you assign them or they may not be effective leaders and representatives of your business, and, therefore, will not be successful.

Eight Steps to Building a Stellar Sales Team at Your Fitness Facility

Mon, 01 Apr 2013 22:16:00 +0000

If your sales team’s performance is less than adequate, you need to look at what ingredients create high-performing sales teams and who creates these teams.

Future Fitness Trends Often Get Recycled from the Past

Fri, 01 Mar 2013 17:00:00 +0000

Many things are cyclical, including fitness. If you have been in this industry for 10 years or more, you likely have lived through a full cycle.

The CrossFit Brand: Growth, Dilution and Lessons for the Industry

Fri, 01 Mar 2013 17:00:00 +0000

CrossFit offers lessons for its big box competitors, but it also has lessons to learn itself before its growth dilutes its brand.