Insights & Resources en Big Does Not Always Equate to Great in the Fitness Industry <div class="node-body blog-body">If you judge something only by scale rather than depth, then boutique studios are not worth opening, independent films should be banned and anyone under 5 foot tall should dare not voice an opinion. But being big is not the same as being great whether you are talking about health clubs or trade shows and conferences. </div> <p><a href="" target="_blank">read more</a></p> Insights & Resources Behind the Scenes Wed, 15 Feb 2017 02:21:00 +0000 61621 at Are 'People-Powered' Green Gyms the Future of Fitness? <div class="node-body blog-body">In Club Industry's latest webinar, three industry experts outline strategies for implementing sustainable practices that can reduce your facility's energy bills, galvanize members and improve retention—all while aiding the environment. </div> <p><a href="" target="_blank">read more</a></p> Insights & Resources Behind the Scenes Wed, 08 Feb 2017 11:23:00 +0000 61511 at <p>The percentage of consumers who are willing to pay more for socially responsible goods and services rose from 35 percent in 2011 to 42 percent in 2014, according to data provided in Club Industry&#39;s latest webinar. (Photo by Thinkstock.)</p> Webinars for Health and Wellness Professionals <div class="node-body article-body">Club Industry and its partners put together multiple webinars each year to help educate health and wellness professionals on topics of importance, such as wage and hour issues, retention, wearables and other technology, wellness and more. Check out the upcoming webinars from Club Industry as well as webinars that are now on-demand. And discover other webinars from Club Industry partners. </div> <p><a href="" target="_blank">read more</a></p> Webinars Fri, 03 Feb 2017 14:25:00 +0000 61351 at How You Can Make ClassPass Work for Your Studio <div class="node-body article-body">Rather than fearing that ClassPass will devalue their services, fitness studio owners should focus on ways to convert the right leads into loyal members. </div> <p><a href="" target="_blank">read more</a></p> Step by Step Wed, 01 Feb 2017 13:00:00 +0000 61371 at <p>ClassPass&nbsp;provides the technology to refine the inflow of customers to your facility so you can target the right leads for your brand. (Photo by Thinkstock.)</p> Online Book Publishing: Extending Your Fitness & Wellness Brand <div class="node-body link-body">New online platforms make it easier than ever to publish, market and sell professionally-edited and designed books that promote your fitness and wellness brand. </div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <p><a href="" target="_blank">read more</a></p> Web Savvy Wed, 01 Feb 2017 13:00:00 +0000 61311 at Is the Wearable Device Trend on Its Way Out? <div class="node-body blog-body">Fitbit Inc. executives announced the company will miss its fourth quarter 2016 revenue projections by at least $145 million. Is this the wake-up call that wearables are part of a dying trend? </div> <p><a href="" target="_blank">read more</a></p> Insights & Resources Behind the Scenes Tue, 31 Jan 2017 17:04:00 +0000 61281 at <div>The use of activity trackers seemed like a trend that would never end, but Fitbit&#39;s&nbsp;warning that its 2016 performance would not hit expectations has some people wondering about the future of wearables. (Photo by Thinkstock.)</div> FREE Webinar - 5 Simple Ways to Use Technology to Increase Revenue <div class="field-deck"> Tuesday, February 21, 2017 | 2:00 PM ET/ 11:00 AM PT </div> <div class="node-body article-body">Join us and learn how to utilize today&rsquo;s state-of-the-art technology to supplement your current sales initiatives. We will reveal five valuable (yet simple), cutting-edge tactics to amplify sales, generate reoccurring income and boost your bottom line.</div> <p><a href="" target="_blank">read more</a></p> Webinars Wed, 25 Jan 2017 20:59:00 +0000 61131 at Planet Fitness Continues to Target Non-Gym Goers, Rely on Existing Franchisees <div class="node-body blog-body">Data suggests an increasing number of Planet Fitness clubs are run by veteran operators with experience in multiple markets. Company CEO Chris Rondeau intends to rely on these franchise groups to grow the company's footprint.</div> <p><a href="" target="_blank">read more</a></p> Insights & Resources Behind the Scenes Tue, 17 Jan 2017 19:48:00 +0000 60861 at Five Sales Tools That Turn a Good January into a Great January for Health Clubs <div class="field-byline"> Karen Woodard, contributing columnist </div> <div class="node-body article-body">Consistency is the key to being the best salesperson possible. These five tools offer a way to be consistent and increase sales in January and throughout the rest of the year. </div> <p><a href="" target="_blank">read more</a></p> Step by Step Wed, 11 Jan 2017 13:42:00 +0000 60621 at <p>You can transform a good start in the new year to a great year by following five health club sales tips. (Photo by Thinkstock.)</p> Club Industry Staffers Share Their New Year’s Resolutions and What You Can Learn from Them <div class="node-body blog-body">It can be easy to fall off the New Year's resolution wagon, especially when it comes to physical aspirations. Club Industry staffers were curious to learn about one another's fitness-related goals for 2017 and, more importantly, why these goals were personally significant. What they shared could be helpful to you with your New Year's resolution joiners. </div> <p><a href="" target="_blank">read more</a></p> Insights & Resources Behind the Scenes Wed, 11 Jan 2017 05:22:00 +0000 60601 at