Expert Advice http://clubindustry.com/taxonomy/term/7405/more en Relationship Intelligence: Uncovering and Leveraging Health Club Member Relationships http://clubindustry.com/marketing/relationship-intelligence-uncovering-and-leveraging-health-club-member-relationships <div class="node-body article-body">Relationship intelligence requires a disciplined process of discovery to gain insight into the various relationships that members desire and revealing which of these will bring your club the greatest bang for the buck.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/relationship-intelligence-uncovering-and-leveraging-health-club-member-relationships" target="_blank">read more</a></p> http://clubindustry.com/marketing/relationship-intelligence-uncovering-and-leveraging-health-club-member-relationships#comments marketing Mon, 01 Sep 2014 16:00:00 +0000 32251 at http://clubindustry.com The Keys to Increasing Member Renewals and Three Touch Points for Delivery http://clubindustry.com/retention/keys-increasing-member-renewals-and-three-touch-points-delivery <div class="node-body article-body">Increasing member engagement should be at the forefront of any organization's retention strategy and should be viewed as a non-negotiable area of practice in a ferociously competitive membership-based climate.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/keys-increasing-member-renewals-and-three-touch-points-delivery" target="_blank">read more</a></p> http://clubindustry.com/retention/keys-increasing-member-renewals-and-three-touch-points-delivery#comments retention Mon, 01 Sep 2014 16:00:00 +0000 32241 at http://clubindustry.com Help Your Members Combat Inflammation, Using Food as Medicine http://clubindustry.com/nutrition/help-your-members-combat-inflammation-using-food-medicine <div class="node-body article-body">It is important that as a club operator, nutritionist, personal trainer or other club staff member, you know how inflammation relates to the gut. The following is some information that can help you when a client complains of inflammation—and perhaps help you when you experience similar problems. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/nutrition/help-your-members-combat-inflammation-using-food-medicine" target="_blank">read more</a></p> http://clubindustry.com/nutrition/help-your-members-combat-inflammation-using-food-medicine#comments nutrition Mon, 01 Sep 2014 16:00:00 +0000 32231 at http://clubindustry.com Six Ways to Fine-Tune Family Membership Benefits to Increase Retention http://clubindustry.com/retention/six-ways-fine-tune-family-membership-benefits-increase-retention <div class="node-body article-body">Family memberships are common at most clubs, but what is difficult is maintaining those memberships through the lifetime of each family. However, you can take certain steps to keep those families long-term. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/retention/six-ways-fine-tune-family-membership-benefits-increase-retention" target="_blank">read more</a></p> http://clubindustry.com/retention/six-ways-fine-tune-family-membership-benefits-increase-retention#comments Step by Step retention Mon, 01 Sep 2014 16:00:00 +0000 32011 at http://clubindustry.com Does Your Fitness Club Need Customer Relationship Management (CRM) Software? http://clubindustry.com/does-your-fitness-club-need-customer-relationship-management-crm-software <div class="node-body link-body"><p>If manual processes and dropped balls are crippling your health club or corporate wellness sales growth, CRM may be just the fix you need. But if you're still figuring out a marketing plan that matches your wellness center's business goals, CRM may be a train wreck.</p> </div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/does-your-fitness-club-need-customer-relationship-management-crm-software" target="_blank">read more</a></p> Websavvy Mon, 01 Sep 2014 16:00:00 +0000 31951 at http://clubindustry.com What Does It Cost to Renovate a Club? http://clubindustry.com/design/what-does-it-cost-renovate-club <div class="node-body article-body">Estimating the cost of a new club is straightforward in that you know the conditions at the starting point, but determining the cost to renovate a club involves a number of variables that differ substantially from those of building a new facility.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/design/what-does-it-cost-renovate-club" target="_blank">read more</a></p> http://clubindustry.com/design/what-does-it-cost-renovate-club#comments design Step by Step Fri, 01 Aug 2014 16:00:00 +0000 31351 at http://clubindustry.com Help Prospects Overcome Membership Purchasing Objections and Reach Their Fitness Goals http://clubindustry.com/sales/help-prospects-overcome-membership-purchasing-objections-and-reach-their-fitness-goals <div class="node-body article-body">Most prospects and members mention the same obstacles to joining a health club, which means that if your staff is prepared with responses to help people overcome those obstacles, you will be successful. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/sales/help-prospects-overcome-membership-purchasing-objections-and-reach-their-fitness-goals" target="_blank">read more</a></p> http://clubindustry.com/sales/help-prospects-overcome-membership-purchasing-objections-and-reach-their-fitness-goals#comments Step by Step sales Fri, 01 Aug 2014 16:00:00 +0000 31341 at http://clubindustry.com How to Get Facebook to Work for Your Health Club http://clubindustry.com/marketing/how-get-facebook-work-your-health-club <div class="node-body article-body">Facebook marketers have seen a huge decline in organic reach of their Facebook posts, but there are several things you can do to make Facebook work for your fitness facility again. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/how-get-facebook-work-your-health-club" target="_blank">read more</a></p> http://clubindustry.com/marketing/how-get-facebook-work-your-health-club#comments marketing Step by Step Fri, 01 Aug 2014 16:00:00 +0000 31331 at http://clubindustry.com What Hansel and Gretel's Breadcrumbs Teach Wellness Businesses About Integrated Online Marketing http://clubindustry.com/what-hansel-and-gretels-breadcrumbs-teach-wellness-businesses-about-integrated-online-marketing <div class="node-body link-body"><p>Why aren't clients beating a path to your health club, yoga studio, or weight-loss clinic? Time for a lesson in integrated online marketing from our good friends Hansel and Gretel.</p> </div> <div class="field-link-target"> <span>Open In New Window:&nbsp;</span> No </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/what-hansel-and-gretels-breadcrumbs-teach-wellness-businesses-about-integrated-online-marketing" target="_blank">read more</a></p> Websavvy Fri, 01 Aug 2014 16:00:00 +0000 31161 at http://clubindustry.com Nine Strategies to Attract Female Members to Your Health Club http://clubindustry.com/sales/nine-strategies-attract-female-members-your-health-club <div class="node-body article-body">The following nine strategies will assist you in attracting female members to your health club.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/sales/nine-strategies-attract-female-members-your-health-club" target="_blank">read more</a></p> http://clubindustry.com/sales/nine-strategies-attract-female-members-your-health-club#comments Step by Step sales Fri, 01 Aug 2014 16:00:00 +0000 31121 at http://clubindustry.com