Resourcebeat http://clubindustry.com/taxonomy/term/21381/more en Data Doesn’t Lie: 5 Critical Insights Your Gym is Telling You http://clubindustry.com/resourcebeat/data-doesn-t-lie-5-critical-insights-your-gym-telling-you <div class="field-byline"> Rob Woodbridge, Gymtrack </div> <div class="node-body article-body">The focus on data as a business tool is not new, but the breadth and depth of the data available today, when harnessed, is a resource that cannot be ignored by any industry—especially the hyper-competitive health club market.</div> <p><a href="http://clubindustry.com/resourcebeat/data-doesn-t-lie-5-critical-insights-your-gym-telling-you" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/data-doesn-t-lie-5-critical-insights-your-gym-telling-you#comments Resourcebeat Wed, 22 Mar 2017 03:52:00 +0000 62501 at http://clubindustry.com <p>Collecting and applying the right data can validate hunches and helps you make real business decisions. Without it, you may be guessing and at the mercy of your competition. (Photo by Thinkstock.)</p> Why Your Health Club Should Take Advantage of the Growth in Cycling's Popularity http://clubindustry.com/resourcebeat/why-your-health-club-should-take-advantage-growth-cyclings-popularity <div class="field-byline"> Brian Gagne, Les Mills </div> <div class="node-body article-body">As cycling grows in popularity and cycling studios increase in numbers, multipurpose health club operators should ensure they are offering quality cycling programming. </div> <p><a href="http://clubindustry.com/resourcebeat/why-your-health-club-should-take-advantage-growth-cyclings-popularity" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/why-your-health-club-should-take-advantage-growth-cyclings-popularity#comments Resourcebeat Wed, 22 Mar 2017 03:51:00 +0000 62511 at http://clubindustry.com <p>With the right class schedule and approach, you can make cycling a massive success in your club and increase your profitability by getting more people moving&nbsp;more often. (Photo by Thinkstock.)</p> Why Your Health Club Should Embrace Obstacle Course Training Techniques http://clubindustry.com/resourcebeat/why-your-health-club-should-embrace-obstacle-course-training-techniques <div class="field-byline"> Yancy Culp, Power Systems </div> <div class="node-body article-body">The popularity of obstacle course racing has made many health club operators sit up and take notice, creating new programs and buying new equipment or using old equipment in new ways to help members train for races. This movement is as much a social movement as a physical one. How is your health club getting involved to take advantage? </div> <p><a href="http://clubindustry.com/resourcebeat/why-your-health-club-should-embrace-obstacle-course-training-techniques" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/why-your-health-club-should-embrace-obstacle-course-training-techniques#comments Resourcebeat Tue, 21 Mar 2017 19:43:00 +0000 62521 at http://clubindustry.com <p>All areas of strength training must be developed to handle obstacle course racing challenge, from a quick burst of power to a long-duration strength and endurance trial. Training methods used by fitness boot camps and group and personal exercise trainers now include training specific to obstacle course races. (Photo by Power Systems.)</p> Is Group Exercise the Answer to Your Retention Problem? http://clubindustry.com/resourcebeat/group-exercise-answer-your-retention-problem <div class="field-byline"> Brian Gagne, Les Mills </div> <div class="node-body article-body">Group fitness classes can make your members fall in love with fitness and want to exercise regularly. The result of this change in attitude toward exercise—from feeling they have to exercise to wanting to exercise—means they are much less likely to leave your gym.</div> <p><a href="http://clubindustry.com/resourcebeat/group-exercise-answer-your-retention-problem" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/group-exercise-answer-your-retention-problem#comments Resourcebeat Thu, 23 Feb 2017 15:01:00 +0000 61891 at http://clubindustry.com <p>A Nielsen study of more than&nbsp;3,000 participants of group fitness classes around the world highlighted that more than 85 percent of class members visit their facility twice a week&nbsp;specifically to engage in group classes. (Photo by Les Mills.)</p> 5 Health Club Promotions for the Resolution Rush http://clubindustry.com/resourcebeat/5-health-club-promotions-resolution-rush <div class="field-byline"> Stephen Wilson, ASF Payment Solutions </div> <div class="node-body article-body">This is the time of year when more people will have down time and be on social media, as well as texting. Take advantage of this by running gym promotions into the new year for the best results in bringing in current and prospective members.</div> <p><a href="http://clubindustry.com/resourcebeat/5-health-club-promotions-resolution-rush" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/5-health-club-promotions-resolution-rush#comments Resourcebeat Tue, 10 Jan 2017 17:13:00 +0000 60551 at http://clubindustry.com <p>Handing out additional guests passes and hosting special winter and spring weight-loss challenges are two ways to engage new club members following the New Year&#39;s rush. (Photo courtesy ASF Payment Solutions.)</p> Retain More Customers by Adopting a Quality U.S.-Based, Virtual Customer-Care Strategy http://clubindustry.com/resourcebeat/retain-more-customers-adopting-quality-us-based-virtual-customer-care-strategy <div class="field-byline"> Taylor Jones, Arise Virtual Solutions </div> <div class="node-body article-body">Implementing a centralized virtual service operation can ensure your club runs efficiently, allowing on-site employees to focus on serving on-site clients. Moreover, virtual, cloud-based platforms are becoming increasingly popular for their low costs and flexibility.</div> <p><a href="http://clubindustry.com/resourcebeat/retain-more-customers-adopting-quality-us-based-virtual-customer-care-strategy" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/retain-more-customers-adopting-quality-us-based-virtual-customer-care-strategy#comments Resourcebeat Tue, 10 Jan 2017 16:25:00 +0000 60541 at http://clubindustry.com <p>A quality member-service experience can be the differentiator for folks choosing to stay with your club long-term. Conversely, a poor experience could send the same people to your competitors or cause them to give up their membership entirely. (Photo by Thinkstock.)</p> How to Ensure Your Club and Staff Are AED-Ready http://clubindustry.com/resourcebeat/how-ensure-your-club-and-staff-are-aed-ready <div class="field-byline"> Jennifer Urmston Lowe, Sports &amp; Fitness Insurance </div> <div class="node-body article-body">Developing and maintaining an effective AED program is a significant step in managing the risk of sudden cardiac arrest in fitness facilities. Read on for tips on ensuring you, your team members and your facility are prepared for any situation.</div> <p><a href="http://clubindustry.com/resourcebeat/how-ensure-your-club-and-staff-are-aed-ready" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/how-ensure-your-club-and-staff-are-aed-ready#comments Resourcebeat Wed, 09 Nov 2016 23:47:00 +0000 59271 at http://clubindustry.com <p>Because members and guests in a health club can suddenly experience cardiac arrest while exercising,&nbsp;<span data-scayt-lang="en_US" data-scayt-word="AEDs">AEDs</span>&nbsp;are vitally important for health clubs to include in their safety programs. (Photo by Thinkstock.)</p> What Traditional Health Club Operators Can Learn from Boutique Studios http://clubindustry.com/resourcebeat/what-traditional-health-club-operators-can-learn-boutique-studios <div class="field-byline"> Brian Kane, Precor </div> <div class="node-body article-body">According to IHRSA’s 2015 Health Club Consumer Report, boutiques drive $2.45 billion in monthly subscription revenue versus $1.49 billion for traditional commercial fitness clubs. This shows that when you deliver an impactful experience, members are willing to pay.</div> <p><a href="http://clubindustry.com/resourcebeat/what-traditional-health-club-operators-can-learn-boutique-studios" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/what-traditional-health-club-operators-can-learn-boutique-studios#comments Resourcebeat Wed, 09 Nov 2016 23:07:00 +0000 59261 at http://clubindustry.com <p>Boutique studio growth is largely driven by&nbsp;Millennials, who make up 32 to 48 percent&nbsp;of boutique members in the United States. Understanding how to appeal to this demographic is one of the keys to offering a genuine boutique experience. (Photo courtesy Precor.)</p> Are Your Group Exercise Instructors Helping with Member Retention? http://clubindustry.com/resourcebeat/are-your-group-exercise-instructors-helping-member-retention <div class="field-byline"> Trever Ackerman, Les Mills </div> <div class="node-body article-body">Many assume that the “no-pain, no-gain” approach to working out gets better physical results and leads to members coming back for more. In fact, the opposite appears to be true.</div> <p><a href="http://clubindustry.com/resourcebeat/are-your-group-exercise-instructors-helping-member-retention" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/are-your-group-exercise-instructors-helping-member-retention#comments Resourcebeat Wed, 09 Nov 2016 18:36:00 +0000 59251 at http://clubindustry.com <p>Joining a group fitness class can be daunting for new and existing members. If member retention is important to you, remember that motivating your group exercise team is the key to inspiring members. (Photo courtesy Les Mills.)</p> Research Shows Group Exercise Is the Key to Member Retention http://clubindustry.com/resourcebeat/research-shows-group-exercise-key-member-retention <div class="field-byline"> Trever Ackerman, Les Mills </div> <div class="node-body article-body">Group fitness classes enable your members to fall in love with fitness and change their attitude about exercise, making it less likely that they will leave your gym.</div> <p><a href="http://clubindustry.com/resourcebeat/research-shows-group-exercise-key-member-retention" target="_blank">read more</a></p> http://clubindustry.com/resourcebeat/research-shows-group-exercise-key-member-retention#comments Resourcebeat Wed, 19 Oct 2016 22:04:00 +0000 58731 at http://clubindustry.com <p>A Nielsen study of more than 3,000 participants of group fitness classes around the world highlighted that more than 85 percent&nbsp;of class members visit their facility twice a week&nbsp;specifically to engage in group classes. (Photo courtesy Les Mills.)</p>