Sales/Marketing http://clubindustry.com/taxonomy/term/21291/more en Twelve Tips for Combining Print and Digital Marketing to Reach Your Club's Target Demographic http://clubindustry.com/marketing/twelve-tips-combining-print-and-digital-marketing-reach-your-clubs-target-demographic <div class="node-body gallery-body">Focus your time and money on reaching prospective members in your club's target age range through carefully chosen print and digital marketing efforts.</div> <div class="field-interstitial-ads-frequency"> <span>Interstitial Ads Frequency:&nbsp;</span> -1 </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/twelve-tips-combining-print-and-digital-marketing-reach-your-clubs-target-demographic" target="_blank">read more</a></p> http://clubindustry.com/marketing/twelve-tips-combining-print-and-digital-marketing-reach-your-clubs-target-demographic#comments Marketing Sales/Marketing Mon, 20 Apr 2015 16:00:00 +0000 39581 at http://clubindustry.com <p>Photo by Thinkstock.</p> Five Steps to Closing Clients Based on How They Want to Feel http://clubindustry.com/sales/five-steps-closing-clients-based-how-they-want-feel <div class="node-body gallery-body">Personal trainers need to stop asking members and guests how they want to look. They have limited control over that. Instead, ask your clients how they want to feel by using a technique known as motivational interviewing to move the conversation forward to a commitment.</div> <div class="field-interstitial-ads-frequency"> <span>Interstitial Ads Frequency:&nbsp;</span> -1 </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/sales/five-steps-closing-clients-based-how-they-want-feel" target="_blank">read more</a></p> http://clubindustry.com/sales/five-steps-closing-clients-based-how-they-want-feel#comments Sales Sales/Marketing Mon, 23 Mar 2015 16:00:00 +0000 38551 at http://clubindustry.com <p>Photo by Thinkstock.</p> How to Give Your Health Club's Social Media Team More Muscle http://clubindustry.com/marketing/how-give-your-health-clubs-social-media-team-more-muscle <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">Social media is e changing the way that club operators connect with current and potential members. To keep up with these changes, club owners need to build a staff that has an eye on how social media is changing and will continue to change marketing.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/how-give-your-health-clubs-social-media-team-more-muscle" target="_blank">read more</a></p> http://clubindustry.com/marketing/how-give-your-health-clubs-social-media-team-more-muscle#comments Marketing Sales/Marketing Freemium Thu, 19 Mar 2015 19:29:00 +0000 38471 at http://clubindustry.com <p>A solid marketing plan for the future will involved beefing up the social media teams at health clubs, experts say. <em>Photo by Thinkstock.</em></p> Engagement Is the Best Measure of Social Media Success for Health Clubs http://clubindustry.com/marketing/engagement-best-measure-social-media-success-health-clubs <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">By tracking your user activity, including shares, comments and views, you can get an idea of whether your social media strategy is effective in reaching your audience.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/engagement-best-measure-social-media-success-health-clubs" target="_blank">read more</a></p> http://clubindustry.com/marketing/engagement-best-measure-social-media-success-health-clubs#comments Marketing Sales/Marketing Freemium Wed, 25 Feb 2015 02:27:00 +0000 37641 at http://clubindustry.com <p>To properly use social media, you have to watch the back-end of the process and measure the engagement you are getting. <em>Photo by Thinkstock.</em></p> Nine Strategies to Attract Female Members to Your Health Club http://clubindustry.com/sales/nine-strategies-attract-female-members-your-health-club-0 <div class="node-body gallery-body">Excitement over shiny new equipment and eagerness about the opening of a new coed facility are not the reasons your next female prospect will join your gym. They join with one purpose in mind, and that is to just belong.</div> <div class="field-interstitial-ads-frequency"> <span>Interstitial Ads Frequency:&nbsp;</span> -1 </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/sales/nine-strategies-attract-female-members-your-health-club-0" target="_blank">read more</a></p> http://clubindustry.com/sales/nine-strategies-attract-female-members-your-health-club-0#comments Sales Sales/Marketing Sun, 22 Feb 2015 17:00:00 +0000 37511 at http://clubindustry.com <p><em>Photo by &nbsp;Thinkstock.</em></p> Eight Steps to Build a High-Performing Sales Team at Your Fitness Facility http://clubindustry.com/sales/eight-steps-build-high-performing-sales-team-your-fitness-facility <div class="node-body gallery-body">Follow these eight steps at your health club to create a successful membership sales team and develop high standards of excellence that funnel from the right leader. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/sales/eight-steps-build-high-performing-sales-team-your-fitness-facility" target="_blank">read more</a></p> http://clubindustry.com/sales/eight-steps-build-high-performing-sales-team-your-fitness-facility#comments Sales Sales/Marketing Sun, 01 Feb 2015 17:00:00 +0000 36741 at http://clubindustry.com Three Ways to Motivate Your Health Club's Sales Staff http://clubindustry.com/salesmarketing/three-ways-motivate-your-health-clubs-sales-staff <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">Health club operators should strive to create a culture that makes the sales staff feel valued and appreciated, and encourages career development.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/salesmarketing/three-ways-motivate-your-health-clubs-sales-staff" target="_blank">read more</a></p> http://clubindustry.com/salesmarketing/three-ways-motivate-your-health-clubs-sales-staff#comments Sales Sales/Marketing Freemium Mon, 26 Jan 2015 02:39:00 +0000 36401 at http://clubindustry.com <p>No salesperson is exactly like the next as far as what motivates them, but many of them are motivated by at least one of three things. <em>Photo by Thinkstock.</em></p> Ten Creative Marketing Ideas for Health Club Operators http://clubindustry.com/marketing/ten-creative-marketing-ideas-health-club-operators <div class="node-body gallery-body">Health club marketing has become more of a challenge as traditional forms of advertising seem to result in fewer leads. Work a lot smarter by trying some of these out-of-the box marketing ideas. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/ten-creative-marketing-ideas-health-club-operators" target="_blank">read more</a></p> http://clubindustry.com/marketing/ten-creative-marketing-ideas-health-club-operators#comments Marketing Sales/Marketing Mon, 19 Jan 2015 17:00:00 +0000 36121 at http://clubindustry.com The Top Three Objections That Prospects Have to Joining a Health Club (and How to Overcome Them) http://clubindustry.com/sales/top-three-objections-prospects-have-joining-health-club-and-how-overcome-them <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">To close the sale, your salespeople must find out why the prospects came into the club and convince them that they can meet their goals at your facility. When your sales staff focuses on the needs of the prospect, they can address any objections prospects have.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/sales/top-three-objections-prospects-have-joining-health-club-and-how-overcome-them" target="_blank">read more</a></p> http://clubindustry.com/sales/top-three-objections-prospects-have-joining-health-club-and-how-overcome-them#comments Sales Freemium Mon, 15 Dec 2014 01:26:00 +0000 34951 at http://clubindustry.com <p>Before club managers or sales staff can get prospects to sign a contract, they must find out why the prospects came into the club and convince them that the club&#39;s offerings can help them meet their goals. <em>Photo by Thinkstock</em>.</p> Crowd Funding: A Devilish and Angelic Option for Raising Money in the Fitness Industry http://clubindustry.com/marketing/crowd-funding-devilish-and-angelic-option-raising-money-fitness-industry <div class="node-body article-body">If not done right, crowd funding can be a lot of work with little to no payoff. Done correctly, it can reap financial rewards.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/crowd-funding-devilish-and-angelic-option-raising-money-fitness-industry" target="_blank">read more</a></p> http://clubindustry.com/marketing/crowd-funding-devilish-and-angelic-option-raising-money-fitness-industry#comments Marketing Operations Freemium Tue, 28 Oct 2014 17:29:00 +0000 33621 at http://clubindustry.com <p>Crowd funding is defined as financing a business venture using small amounts of money from a large number of people. <em>Photo by Thinkstock.</em></p>