Sales/Marketing http://clubindustry.com/taxonomy/term/21291/more en Crowd Funding: A Devilish and Angelic Option for Raising Money in the Fitness Industry http://clubindustry.com/marketing/crowd-funding-devilish-and-angelic-option-raising-money-fitness-industry <div class="node-body article-body">If not done right, crowd funding can be a lot of work with little to no payoff. Done correctly, it can reap financial rewards.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/crowd-funding-devilish-and-angelic-option-raising-money-fitness-industry" target="_blank">read more</a></p> http://clubindustry.com/marketing/crowd-funding-devilish-and-angelic-option-raising-money-fitness-industry#comments Marketing Operations Freemium Tue, 28 Oct 2014 17:29:00 +0000 33621 at http://clubindustry.com <p>Crowd funding is defined as financing a business venture using small amounts of money from a large number of people. <em>Photo by Thinkstock.</em></p> The Top Four Sales Mistakes Club Owners and Their Sales Staff Make http://clubindustry.com/sales/top-four-sales-mistakes-club-owners-and-their-sales-staff-make <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">Although marketing leads people to inquire about your club, your team's sales efforts get those people to close the deal. If you have a lot of guest traffic but little conversion to memberships, you may need to revamp your sales strategies.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/sales/top-four-sales-mistakes-club-owners-and-their-sales-staff-make" target="_blank">read more</a></p> http://clubindustry.com/sales/top-four-sales-mistakes-club-owners-and-their-sales-staff-make#comments Sales Freemium Thu, 18 Sep 2014 16:40:00 +0000 32551 at http://clubindustry.com <p>With a combination of education, practice and feedback, a club&#39;s sales team will continue to improve its closing percentage. <em>Photo by Thinkstock.</em></p> Avoid the Top Five Marketing Mistakes That Fitness Facility Owners Make http://clubindustry.com/marketing/avoid-top-five-marketing-mistakes-fitness-facility-owners-make <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">You need a well-organized marketing plan that can help you meet the goals of your business. But how do you know if your strategies are working?</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/avoid-top-five-marketing-mistakes-fitness-facility-owners-make" target="_blank">read more</a></p> http://clubindustry.com/marketing/avoid-top-five-marketing-mistakes-fitness-facility-owners-make#comments Marketing Freemium Mon, 18 Aug 2014 16:28:00 +0000 31551 at http://clubindustry.com <p>Club operators should make sure their marketing includes a mix of channels, including digital and print, with a clear, consistent message that follows the buying cycle of the industry. <em>Photo by Thinkstock</em>.</p> Clubs Reach New Customers through Online Lead Generation http://clubindustry.com/lead-generation/clubs-reach-new-customers-through-online-lead-generation <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">As social media opens new ways to reach customers, club operators learn how to use it to get the best return on their investment.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/lead-generation/clubs-reach-new-customers-through-online-lead-generation" target="_blank">read more</a></p> http://clubindustry.com/lead-generation/clubs-reach-new-customers-through-online-lead-generation#comments Lead Generation Marketing Freemium Fri, 20 Jun 2014 17:14:00 +0000 30041 at http://clubindustry.com <p>With social media, clubs now have the ability to reach a much more targeted audience with a lower cost per lead. Clubs also can reach potential members online without spending any money on advertising. <em>Photo by Thinkstock</em>.</p> Social Media and Websites Change Sales Strategies for Clubs http://clubindustry.com/marketing/social-media-and-websites-change-sales-strategies-clubs <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">The world of social media and websites has changed the way that clubs are connecting with customers. Club operators can use social media to their advantage and make it a key part of their marketing strategy.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/social-media-and-websites-change-sales-strategies-clubs" target="_blank">read more</a></p> http://clubindustry.com/marketing/social-media-and-websites-change-sales-strategies-clubs#comments Marketing Freemium Thu, 15 May 2014 16:54:00 +0000 28861 at http://clubindustry.com <p>The world of social media and websites has changed the way that clubs are marketing to prospective members. <em>Photo by Thinkstock.</em></p> Health Clubs Use Sophisticated Advertising to Create Connections http://clubindustry.com/marketing/health-clubs-use-sophisticated-advertising-create-connections <div class="field-byline"> Ann Muder, health and fitness correspondent </div> <div class="node-body article-body">With the "Equinox Made Me Do It" and "No Gymtimidation" taglines, Equinox and Planet Fitness, respectively, have advertising campaigns with a consistent, strong identity that engages their audiences, according to one health club consultant.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/health-clubs-use-sophisticated-advertising-create-connections" target="_blank">read more</a></p> http://clubindustry.com/marketing/health-clubs-use-sophisticated-advertising-create-connections#comments Marketing Freemium Mon, 21 Apr 2014 19:31:00 +0000 28071 at http://clubindustry.com <p>Equinox rolled out its &quot;Equinox Made Me Do It&quot; advertising campaign this year. <em>Photo courtesy of Equinox.</em></p> Health Club Companies Make Push for Members Through Digital, Direct Advertising http://clubindustry.com/marketing/health-club-companies-make-push-members-through-digital-direct-advertising <div class="node-body article-body">Digital and direct advertising are vital to health club companies both during the recent January push and through the remainder of the year. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/health-club-companies-make-push-members-through-digital-direct-advertising" target="_blank">read more</a></p> http://clubindustry.com/marketing/health-club-companies-make-push-members-through-digital-direct-advertising#comments Marketing Freemium Mon, 17 Feb 2014 19:39:00 +0000 25961 at http://clubindustry.com <p>Gold&#39;s Gym created a new advertising campaign this year that has been well-received by its franchisees, according to the company. <em>Image courtesy of Gold&#39;s Gym.</em></p> Health Club Advertising Photo Gallery http://clubindustry.com/marketing/health-club-advertising-photo-gallery <div class="node-body gallery-body">Several health club companies have launched new advertising campaigns in 2014. Here are just a few samples of their advertisements.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/health-club-advertising-photo-gallery" target="_blank">read more</a></p> http://clubindustry.com/marketing/health-club-advertising-photo-gallery#comments Marketing Sales/Marketing Mon, 17 Feb 2014 19:04:00 +0000 25951 at http://clubindustry.com Combine Print and Digital Marketing to Reach Your Club's Target Demographic http://clubindustry.com/salesmarketing/combine-print-and-digital-marketing-reach-your-clubs-target-demographic <div class="node-body article-body">Focus your time and money on reaching prospective members in your club's target age range through carefully chosen print and digital marketing efforts. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/salesmarketing/combine-print-and-digital-marketing-reach-your-clubs-target-demographic" target="_blank">read more</a></p> http://clubindustry.com/salesmarketing/combine-print-and-digital-marketing-reach-your-clubs-target-demographic#comments Marketing Sales/Marketing marketing Freemium Wed, 01 Jan 2014 17:00:00 +0000 24681 at http://clubindustry.com Equinox $6 Million Ad Campaign Less Edgy, Still Edgy http://clubindustry.com/blog/equinox-6-million-ad-campaign-less-edgy-still-edgy <div class="node-body blog-body">Equinox recently announced its new "Equinox Made Me Do It" advertising campaign for 2014.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/behind-scenes">Behind the Scenes</a></li> </ul></div><p><a href="http://clubindustry.com/blog/equinox-6-million-ad-campaign-less-edgy-still-edgy" target="_blank">read more</a></p> http://clubindustry.com/blog/equinox-6-million-ad-campaign-less-edgy-still-edgy#comments Sales/Marketing Behind the Scenes Tue, 31 Dec 2013 18:12:00 +0000 24521 at http://clubindustry.com