Health and wellness coaches and personal trainers provide valuable services to clubs and their members, but club owners need to recognize that the way those two professions interact with clients is different....More
The media and the public are once again focusing on injuries and deaths arising out of certain segments of the exercise and fitness industry, including those characterized as "extreme" fitness or sports activities....More
As legislation that proposes statewide standards and licensure for fitness professionals continues to gain momentum, many fitness professionals want to understand how licensure would change the industry, for better or worse....More
Although marketing leads people to inquire about your club, your team's sales efforts get those people to close the deal. If you have a lot of guest traffic but little conversion to memberships, you may need to revamp your sales strategies....More
Driving sales at your gym sometimes takes a little more interaction and thoughtfulness than just having power bars at the register or water in the vending machine. Driving sales takes true interaction with the customer and giving them a quality member experience.
“It’s important for us to know everybody’s name,” said Jill Doge, group fitness director for seven Metro Fitness locations in Central Ohio. “We’re a small town gym. It’s more of a family feeling.”...More
Having a smoothie or juice bar at your fitness facility allows members to refuel and rehydrate before getting back to their busy lives. But how do you make sure you are stocking the right products that make the most sense for their healthy lifestyle?...More
Plyometric exercises, when done safely and in proper amounts, can add variety to a tired workout routine, increase caloric expenditure, and help improve reactivity and coordination—no athletic ability required!...More