TRENDS http://clubindustry.com/taxonomy/term/21251/more en Mobile Apps Help Engage Members and Drive Revenue http://clubindustry.com/apps/mobile-apps-help-engage-members-and-drive-revenue <div class="node-body article-body">With a steady influx of mobile consumers, apps, which once were a luxury for health clubs, have now become a popular means of communication, referrals and social promotion. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/apps/mobile-apps-help-engage-members-and-drive-revenue" target="_blank">read more</a></p> http://clubindustry.com/apps/mobile-apps-help-engage-members-and-drive-revenue#comments Apps Freemium Tue, 19 Aug 2014 15:13:00 +0000 31571 at http://clubindustry.com <p>Health club operators report that members who engage with a club&#39;s mobile app are more likely to attend group fitness classes, share information about the club on social media and become involved in club events and challenges. <em>Photo by Thinkstock.</em></p> Why You Need a Succession Plan before You Leave Your Club Company http://clubindustry.com/managementoperations/why-you-need-succession-plan-you-leave-your-club-company <div class="node-body article-body">As the relatively young fitness industry reaches maturity, health club operators will be faced with new decisions about how and when they will hand off operations to a new generation.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/managementoperations/why-you-need-succession-plan-you-leave-your-club-company" target="_blank">read more</a></p> http://clubindustry.com/managementoperations/why-you-need-succession-plan-you-leave-your-club-company#comments Management/Operations Operations Freemium Mon, 18 Aug 2014 16:39:00 +0000 31561 at http://clubindustry.com <p>Rick Beusman, left, took over Saw Mill Sports Management from his father, Curt Beusman, right, in the mid-1990s based on the recommendation from an outside consulting firm that the company hired. <em>File photo by Gabe Hopkins.</em></p> Avoid the Top Five Marketing Mistakes That Fitness Facility Owners Make http://clubindustry.com/marketing/avoid-top-five-marketing-mistakes-fitness-facility-owners-make <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">You need a well-organized marketing plan that can help you meet the goals of your business. But how do you know if your strategies are working?</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/marketing/avoid-top-five-marketing-mistakes-fitness-facility-owners-make" target="_blank">read more</a></p> http://clubindustry.com/marketing/avoid-top-five-marketing-mistakes-fitness-facility-owners-make#comments Marketing Freemium Mon, 18 Aug 2014 16:28:00 +0000 31551 at http://clubindustry.com <p>Club operators should make sure their marketing includes a mix of channels, including digital and print, with a clear, consistent message that follows the buying cycle of the industry. <em>Photo by Thinkstock</em>.</p> Make Sure Your Smoothie Bar Is Stocked for Success http://clubindustry.com/nutrition/make-sure-your-smoothie-bar-stocked-success <div class="field-byline"> Ann Muder, contributing writer </div> <div class="node-body article-body">Having a smoothie or juice bar at your fitness facility allows members to refuel and rehydrate before getting back to their busy lives. But how do you make sure you are stocking the right products that make the most sense for their healthy lifestyle? </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/nutrition/make-sure-your-smoothie-bar-stocked-success" target="_blank">read more</a></p> http://clubindustry.com/nutrition/make-sure-your-smoothie-bar-stocked-success#comments Nutrition Freemium Mon, 18 Aug 2014 16:16:00 +0000 31541 at http://clubindustry.com <p>Often, the mainstream member is looking for something in their club&#39;s juice bar that&#39;s not only good for them but tastes good, too.<em> Photo by Thinkstock.</em></p> Are You Selling Enough Personal Training? http://clubindustry.com/training/are-you-selling-enough-personal-training <div class="node-body article-body">Because pricing has been affected by competition from low-priced clubs, it is crucial that you layer personal or group training onto memberships to help restore revenue. </div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/training/are-you-selling-enough-personal-training" target="_blank">read more</a></p> http://clubindustry.com/training/are-you-selling-enough-personal-training#comments Training Freemium Mon, 18 Aug 2014 16:05:00 +0000 31531 at http://clubindustry.com <p>The personal training penetration rate in clubs is about 3 percent to 5 percent of members, according to statistics from IHRSA. <em>Photo by Thinkstock.</em></p> TreadClimber by Star Trac http://clubindustry.com/traininggroup-exercise/treadclimber-star-trac <div class="node-body video-body">TreadClimber® by Star Trac</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/traininggroup-exercise/treadclimber-star-trac" target="_blank">read more</a></p> http://clubindustry.com/traininggroup-exercise/treadclimber-star-trac#comments Training/Group Exercise Fri, 01 Aug 2014 22:34:00 +0000 31031 at http://clubindustry.com Spinner Blade ION for indoor cycling programs at Fitness Clubs, Studios & Facilities http://clubindustry.com/traininggroup-exercise/spinner-blade-ion-indoor-cycling-programs-fitness-clubs-studios-facilities <div class="node-body video-body">Spinner® Blade ION for indoor cycling programs at Fitness Clubs, Studios & Facilities</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/traininggroup-exercise/spinner-blade-ion-indoor-cycling-programs-fitness-clubs-studios-facilities" target="_blank">read more</a></p> http://clubindustry.com/traininggroup-exercise/spinner-blade-ion-indoor-cycling-programs-fitness-clubs-studios-facilities#comments Training/Group Exercise Fri, 01 Aug 2014 22:34:00 +0000 31021 at http://clubindustry.com Boxmaster: Think Outside of the Ring http://clubindustry.com/traininggroup-exercise/boxmaster-think-outside-ring <div class="node-body video-body">Boxmaster®: Think Outside of the Ring</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/traininggroup-exercise/boxmaster-think-outside-ring" target="_blank">read more</a></p> http://clubindustry.com/traininggroup-exercise/boxmaster-think-outside-ring#comments Training/Group Exercise Fri, 01 Aug 2014 22:34:00 +0000 31011 at http://clubindustry.com Total-Body Plyometrics Workout http://clubindustry.com/certificationeducation/total-body-plyometrics-workout <div class="field-byline"> Jacqueline Ratliff, MS, CSCS </div> <div class="node-body article-body">Plyometric exercises, when done safely and in proper amounts, can add variety to a tired workout routine, increase caloric expenditure, and help improve reactivity and coordination—no athletic ability required!</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/certificationeducation/total-body-plyometrics-workout" target="_blank">read more</a></p> http://clubindustry.com/certificationeducation/total-body-plyometrics-workout#comments Certification/Education Fri, 01 Aug 2014 16:00:00 +0000 31191 at http://clubindustry.com Three Ways Group Fitness Instructors Can Up Their Game This Year http://clubindustry.com/certificationeducation/three-ways-group-fitness-instructors-can-their-game-year <div class="field-byline"> Shannon Fable, founder, SFR </div> <div class="node-body article-body">How can we build on the momentum in January and find ways to help keep the crowds until spring break? Here are three tips to up your game with newbies and keep your rooms packed all year long.</div> <div class="og_rss_groups"></div><p><a href="http://clubindustry.com/certificationeducation/three-ways-group-fitness-instructors-can-their-game-year" target="_blank">read more</a></p> http://clubindustry.com/certificationeducation/three-ways-group-fitness-instructors-can-their-game-year#comments Certification/Education Fri, 01 Aug 2014 16:00:00 +0000 31181 at http://clubindustry.com