Our readers respond.

SUPERSLOW WOE

Dear Editor:

My name is Ken Hutchins. I noticed the article about SuperSlow exercise in the Outlook section of the March 2001 issue Club Industry magazine.

I am disappointed that no one of your staff phoned me about this article, since I am the innovator of the method as well as the proprietor of the federally registered trademark.

And since I own the trademark, and by law, I get to say what constitutes SuperSlow, not Wayne Wescott!!! Wayne performs SuperSlow quite well himself, but he is given to making misstatements about the technicalities and is no true expert in the method.

Please make a correction, at least, of the trademark issue, in the next publication.
Ken Hutchins
SuperSlow Exercise Guild Inc.
SuperSlow Systems Inc.
SuperSlow Exercise Specialist Inc.

The Editor responds:

I admit that I should have interviewed you for the article in Industry Outlook. I talked to Dr. Westcott because he was quoted prominently in a recent Newsweek article on SuperSlow. Also, he is one of the most respected strength researchers in the country.

I was under the impression that Dr. Westcott was the first person to publish a study on this type of training. So I'm curious: What misstatements did he make in the March article?


COMMUNITY CORRECTION

Dear Editor:

Thank you for the editorial regarding the Youth Fitness Coalition Inc. Project ACES Program when All Children Exercise Simultaneously. Our hat's off to The Racquetball & Fitness Clubs of San Antonio, Texas, for their successful Project ACES Programs, since 1990. [Editor's note: See March 2001, page 80, Community Builders.] However, we need to clarify a few points.

While the President's Council on Physical Fitness and Sports has been a supportive and cooperating partner of YFC/Project ACES, they did not create it. It was created in 1989 by the Saunders Brothers (H.J. and Len) and managed by the New Jersey-based 501-c-3 Youth Fitness Coalition Inc. since 1990.
Ylana Keller
Youth Fitness Coalition Inc.

The Editor responds:

Sorry for the confusion.

It should be noted that the 13th Annual Project ACES Day took place on May 2. If your club participated this year (or in past years, for that matter), please send any media mentions (e.g., radio, television, newspaper) to Youth Fitness Coalition, P.O. Box 6542, Jersey City, NJ 07306-0452. The Youth Fitness Coalition will use these mentions to create a scrapbook that will be presented to the President's Council later this year.


CLEANING UP OUR IMAGE

[Editor's note: This letter is in response to March's Letter From the Editor, “My Resolution.”]

Dear Editor:

[Recently,] Donna Richardson [at MSNBC's TV News Today] provided advice on how to pick the perfect gym. I was actually disturbed that this “fitness expert” described high-pressure selling tactics, along with not trusting anything salespeople tell you.

I was disturbed not so much with Ms. Richardson, but with our industry as a whole, especially in the aftermath of the NY Post's recent investigative report of the deceitful sales tactics of Bally's…. While our industry has evolved immensely over the last 30 years or so, we need to be unified in order to create standards of excellence, education and ethics if we are to gain the trust of the public and achieve the recognition and integrity an industry, such as ours, so rightly deserves….

The MSNBC report advised people to leave their credit cards at home when shopping for a club to join. What kind of message does this convey about our ethics? It appears that we are more concerned with earning commissions than we are with helping individuals.

People were also advised to wait until the end of the month to join because salespeople are likely to give a better deal. Ms. Richardson even suggested asking the membership consultant to waive or lower the initiation fee….

Good salespeople should be able to justify the value of their programs and services and believe in the products they sell. Waiving and lowering your fees and allowing yourselves to be overcome by the consumer may give you the sale, but it also compromises your integrity.

At our clubs, we justify our initiation (registration) fees by explaining the disbursement of administration costs the fees cover. If you take a firm stance, you may lose a potential sale initially, but expect to gain respect from the prospect….
Wayne Brown
American Leisure Corp.

The Editor responds:

I agree that haggling over membership prices has no place in clubs. However, I'm more disturbed with today's media than I am with the fitness industry. The NY Post and MSNBC reports exemplify the poor treatment that health clubs get from “journalists.” Reporters who are still writing about sneaky sales tactics probably haven't visited a health club in years. Too bad that they seem more interested in reducing membership prices than covering the improvements that our industry has made.