The growth of sports nutrition supplements is expected to continue to outpace total supplement sales growth through the year 2020. Photo by Pamela Kufahl.
Whether they are grabbing a ready-to-drink beverage, mixing a protein powder into their glass or taking a pill, consumers are buying more and more sports nutrition supplements. And the trend is not likely to stop anytime soon. According to the Nutrition Business Journal (NBJ), U.S. consumer sales of sports nutrition supplements grew 12 percent in 2012 to $4 billion. It was the highest rate of growth for the segment since 2000. Part of the reason for the growth is the move of sports nutrition ...
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