Ed Tock is a partner in Sales Makers, a marketing and sales training consulting firm that has worked with more than 1,000 clubs and won the IHRSA Associate of the Year award. Tock is also a regular columnist for Club Industry’s Fitness Business Pro’s Focus On Clubs. He can be reached at 800-428-3334 or eddie@sales-makers.com. Marketing your club for new members has become more of a challenge. You are required not only to work a little harder but a lot smarter. The ...

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