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How to Ensure You Offer Safe Yoga at Your Health Club
Here are some areas to watch to ensure your facility offers safe yoga....
Archived Articles from Vendor Viewpoint
How to Ensure You Offer Safe Yoga at Your Health Club
Here are some areas to watch to ensure your facility offers safe yoga....
Youth Fitness Offers a Profit Center Opportunity for Your Fitness Facility
The fitness industry has an opportunity to play an important role in overcoming the childhood obesity problem....
Three Steps to Incorporate Mobile Marketing into Your Fitness Facility
One of the easiest and most powerful components of a good mobile marketing plan is to incorporate text message marketing....
SEO Should Be Part of Your Health Club’s Marketing
By introducing search engine optimization (SEO) to your gym’s website, you can propel your fitness facility ahead of the competition....
Drive Health Club Profitability with Small Group Training
2011 has shaped up to be the year of fee-based small group training....
How to Determine When It Is Time to Sell Your Health Club
Here are the steps you should take if you make the decision to sell your fitness facility. ...
Build a Profitable Aquatics Program in Your Fitness Facility without a Pool
The cost of having a pool shouldn't stop club operators from developing a profitable aquatics program....
Your Club’s Green Cleaning Efforts Can Be Good for Marketing
One of the most effective marketing tools available is the “greenness” of your fitness facility, especially when it comes to cleaning. ...
Mining Member Data to Generate Profits
Each new year brings exciting evolutions in the industry, but the next big opportunity for club owners is likely already waiting, untapped, on your computer: your member and club data. Effective mining of that data can make the difference between being a good club or a great club....
Getting Your Health Club's Web Site in Shape
Tips for creating an engaging and useful website for your health club....
Standard Levels of Care for Personal Trainers
Conversations about governmental regulation of personal trainers are once again on the forefront. California, Georgia, Maryland, Massachusetts and New Jersey are considering legislation that would provide for state regulation of fitness professionals...
Stronger Customer Retention Through Content-Driven E-Communications
Routinely assessing marketing strategies for retaining and engaging current members can serve as a worthwhile exercise to determine if you are effectively communicating with your customers...
Keep Your Club Patrons Healthy during the Flu Season
Health clubs and gyms are primarily focused on promoting healthy living, but as the flu season approaches, they become extra adept at harboring a variety of germs and microbes...
How to Maximize Your Online Advertising
Almost all fitness business owners have robust Web sites set up to promote their latest marketing promotions and gym locations. However, driving qualified traffic and maintaining a steady flow of leads remains a challenge...
Maximizing the Revenue Potential of Your Fitness Center
Often, hotel and resort managers view fitness centers and related services as merely a value-added amenity, provided to reinforce a positive guest experience. Granted, they do provide this valuable role...
Five Ways to Keep Your Business Going Strong Despite the Economy
What can you do right now to solidify the future you and your business deserve? Read on and you’ll find a few ideas that may inspire more ideas of your own and help your business become stronger than ever...
Demand More from Group Fitness
The truth is that many clubs have focused on sales and marketing without backing them with great products and customer experiences. We've driven people into our clubs with advertising, marketing and sales, but most of us aren't any better at keeping those customers once we've made the sale....
Is Your Gym Being Cleaned Properly?
People go to the gym to work out, look good and be healthy. But could all that healthy living be making members sick?...
Using Music to Motivate
Picture this: You’re driving home after a long day at work, tired and stressed...
How to Create a Revenue-Generating Group Ex Program
Not long ago, fitness facilities considered the group exercise department a revenue loser, and leading fitness industry experts were advocating eliminating group ex altogether...
How to Hire and Evaluate Pilates Instructors
You know that instructors make or break the programming at your fitness facility. So how do you find—and keep—the most dynamic and qualified instructors around? ...
How to Decide if Acceleration Training Is Right for Your Facility
There’s been a lot of buzz recently about acceleration training, also commonly known as whole-body vibration or vibration training. It’s become one the more rapidly emerging and expanding fitness categories in quite a while. ...
How to Strengthen Your Kickboxing Classes with Equipment
While many group fitness trends have come and gone, kickboxing has proven to have staying power in facilities across the country. Energizing music and exhilarating moves fuel this high-intensity ...
Unstable Training for Steady Results
Aging is a part of life, and with it comes the loss of balance. The activities we performed as kids no longer come easy. As the signs of aging appear, some people will hire a personal trainer to help them lose weight and improve their strength. Those clients often do not realize that ...
Investing in Facilities: The Payoff
If our work in the fitness industry is part theater, then our clubs are our stage—and therefore the starting point in creating a compelling environment for our members. Here are some key points from the Les Mills Group Fitness Management...
