Often, people ask what makes members cancel their memberships. A more important question would be what keeps members coming back to their gym week after week? People are more likely to keep going to their gym if they are getting the results they seek. So what can you do to ensure your members get great results from attending your gym? Here are three simple tips to put into practice:

Help members create better habits. To get results, people need to exercise regularly and develop healthier habits. Habits truly run our whole life and form the basis of all our behaviors. Helping members create the habit of exercising may help ensure they attend your gym regularly and strengthen their loyalty to your gym as they see results from their efforts.

To ensure that your members form the exercise habit at your club, you first need to work on their mindset. People have good intentions to get to the gym and work out, eat healthy, stress less and be more active, but few actually do so with consistency.

Action Steps:

1. Ask emotional-based questions when new members join so you can determine their goals and what will encourage them to stick to their gym workout. A goal of wanting to lose weight won’t drive them to come to your gym week in and week out. Establish a strong ‘why’ with them on how they will personally and emotionally benefit from joining your gym.
2. After establishing why they want to exercise, work with them to establish a realistic timetable for achieving those goals. This timetable should list in specific detail the times and days they intend to get to the gym and the specific action steps they will take each day to help accelerate their results.

Create accountability. As the saying goes, “out of sight, out of mind.” It is important to be top of mind for your members so that they keep coming back to your gym, working out and ultimately getting results. We all dislike letting other people down. Create an accountability system where you call members who haven’t been in for some time. Literally ask them when you can expect them to come in next and subtly create a sense of accountability.

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