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personal training
What Compels a Member to Purchase Personal Training
The keys to seeing an increase in personal training revenue are in understanding your members’ motives and emotional reasoning to purchase personal training. ...
Archived Articles from Step by Step: Personal Training
personal training
What Compels a Member to Purchase Personal Training
The keys to seeing an increase in personal training revenue are in understanding your members’ motives and emotional reasoning to purchase personal training. ...
The Characteristics and Tools Your Personal Trainers Should Possess
Even though the art and science of personal training has evolved over the years, several core components have remained constant. ...
Six Steps That Will Help Your Personal Training Staff Sell
Your personal trainers should be front and center when it comes to converting new members into personal training clients. ...
Increase Your Health Club’s Revenue by Energizing Your Personal Trainers
Capitalize on the inherent competitive nature of personal trainers by energizing your trainers. ...
Cancellation Policies Can Make or Break Your Club’s Personal Training Business
Personal training departments without a solid cancellation policy are not as successful as they could be....
Six Ways for Club Owners to Hire the Best Personal Trainers
Here are a few things to consider that will help you pick the right personal trainers for your facility....
Teach Your Personal Trainers How to Get Back to Basic Prospecting
Prospecting is an important part of your personal trainers’ jobs, but knowing how to prospect subtly is an art that you may need to teach them....
Six Steps to Doubling Health Club Revenue through Personal Training
Out of all of the business-within-a-business models, personal training is by far the most profitable and healthy stream to tap, mainly because personal training is a high-price ticket item. ...
Small Group Training Is Your Key to Competing with Low-Price Clubs
Small group training programs can differentiate clubs by providing all the benefits of personal training at an affordable price. ...
Setting Revenue and Productivity Goals for Your Personal Trainers
It’s important to remember the positive impact of having, tracking, achieving and re-assessing goals. Here are a few ways we set financial and productivity goals for our training teams....
Profitable Personal Training Departments Begin with Centralization and Automation
To be profitable, personal training departments need automated systems for setting appointments, doing payroll and point of sales. ...
Seven Reasons People Buy Personal Training Sessions
After almost two decades as a trainer and fitness manager, I’ve determined there are seven influencers when it comes to buying personal training: emotion, focus on the client, value, vanity, rapport, passion and the trainer....
How to Bring Your Boot Camp Indoors
Having a clear understanding of why people participate in a boot camp, why the camp setting is so attractive and why popular trainers choose to jump into boot camp programming will allow a fitness director to launch an indoor boot camp program that can increase retention, referrals and revenue within the club. ...
Man vs. Dog: A Lesson for Your Personal Trainers
A recent experience with a client’s dog has changed my perspective about how our personal trainers should approach their clients....
Invest in Your People and Watch Your Business Thrive
If you want to grow your personal training business or department, you must invest in your team. ...
It May Be Time to Fire Your Trainers
What if I told you that it might be time to fire your personal trainers?...
Ten Things You Must Know Before Starting an Internship for Your New Trainers
Establishing an internship for your trainers can help improve adherence to your system, create an alliance to the team, increase the understanding of your brand and improve staff retention. More than a probationary period...
Do's and Don'ts of Group Training
At Northwest Personal Training, based in Vancouver, WA, we conduct a variety of group personal training programs. We have had to work hard to ensure our sessions are different enough from a typical group fitness class...
A Powerful Personal Training Referral Program for Health Clubs
Referral programs are a powerful way to generate new memberships. You’re probably quite familiar with a variety of methods to generate these referrals. However, referrals can also generate more personal training business...
The Components of a Good Fitness Assessment
Last month, I addressed the basics of how to use assessments to sell personal training. If you don’t already have an assessment process in place, you can borrow from the assessment tool that we use, which I’ll explain below...
Using a Fitness Assessment to Sell Personal Training
If your trainers currently are not performing fitness assessments on new clients or members, then it’s time to provide them with the skills and resources to start...
Motivating Staff during Difficult Times
During challenging times, you must focus on your team’s strengths. What can your personal training team do to drive up the company’s non-dues revenue...
Three Elements for a Profitable Training Department
Is it possible for a personal training department to generate over $1 million in revenue in this struggling economy? Of course it is. However, if you want to do so, then you must implement these three key elements into your business...
Keep your Trainers Busy So They Get Busy
One of the worst things is to see a trainer sitting around all day behind a desk or just hanging out talking to other staff. The perception to a potential client is that the trainer must not be that good since he or she doesn’t have any clients...
Three Ways to Increase Your Personal Training Profitability
Is it really possible to dramatically increase personal training profitability in the current economy? Yes, it is not only possible, but it is likely if you follow these three suggestions...
Suspension Training: The New Ingredient in Programming
Group exercise and personal training. Personal training and group exercise. These two programming options make up the foundation of service offerings at fitness facilities...
Group Training: The Final Missing Ingredient in Club Programming
The fitness industry has traditional group exercise classes, it has personal training services, and now it has group training, which is what we call the missing third piece of the club programming triad...
Three Easy Ways to Grow Your Club’s Personal Training Revenue
Here are three ways that you can generate more personal training business from your existing member base...
Publicity Can Generate Personal Training Business
Publicity is a great way to reach a lot of prospects with a limited budget. Here are five ways to generate free publicity for your personal training business....
Effective Pricing for Personal Training Programs
If you study many of the most successful businesses in the country both today and throughout history, you will encounter this marketing strategy. Nothing sells better than price....
A Simple Way to Generate More Personal Training Referrals
Want to increase your number of new personal training clients each month? It's easy. Simply give each new client the opportunity to refer a friend or family member....
Making the Connection: A People-Centered Approach to Selling
A new trainer once asked me, “With all your years of experience, what is the one thing you wish someone would have told you when you first started personal training?” ...
Opportunities for Trainers Working with the Youth Market
The fitness industry has changed immeasurably over the past decade. One-on-one personal training has given way to more group training efforts, and the market demographic of individuals seeking expert instruction has changed....
Five Important Things Personal Training Departments Should Do When Business Slows Down
Most personal training departments see a drop-off in revenues from time to time...
Four Ways Your Trainers Can Help Ease Arthritis Sufferers’ Pain
An estimated 46 million people suffer from arthritis in the United States and a projected 67 million people being will be affected by 2030, according to a recent study from the Centers for Disease Control and Prevention (CDC)...
Seven Things You Need to Know About Writing Fitness Articles
Personal training is big business. It’s a proven revenue stream. It’s a service your clients want...
Five Strategies for Stronger Personal Training Sales
One of the biggest things that prevent health clubs from selling more personal training is paying little if any attention to its closing percentages...
Listening: The Key to Closing More Sales
When I was a child, I remember my mother telling me that I had two ears and two eyes but only one mouth because I should listen and watch twice as much as I should talk...
13 Tips for Turning Prospects into Paying Clients
If you’re struggling to close sales as a personal trainer, it may be because you’re missing a step. You may have missed the crucial step of prospecting...
How To Run Your Personal Training Department Like A Business
Most health club owners who I consult with are meticulous about tracking their new-member sales and many of their other sales-related numbers. Unfortunately, this level of diligence doesn’t usually carry over to the way they run their personal training departments. ...
Five Steps to Make Your Personal Training Department More Profitable
To maximize your personal training department’s revenues, you need a systematic approach to sales. To be as successful as possible, your system should have these five components...
Youth Fitness -- The New Horizon for Personal Trainers
Youth fitness continues to be the presumptive favorite for becoming the largest and highest grossing niche in the entire fitness industry. Countless children and teenagers are overweight and unfit while countless more are searching for the competitive edge that can make them the fastest and strongest on the field in their sport of choice....
Four Tips for Making One-on-One Personal Training More Lucrative
As competition for members grows, many clubs are starting to focus on increasing their revenue per member, primarily through personal training sales....
Three Ways to Keep Your Trainers Up on the Latest Trends and Research
One of the biggest challenges today is keeping your personal trainers in your club or company up to date on the latest in training, injury prevention and biomechanics....
How to Help Your Clients Plan Their Meals for Weight Loss
We have all heard it time and time again. A client goes to a personal trainer and asks why they can’t seem to lose weight. They work out all the time, limit their calories and get plenty of sleep but still can’t seem to shed those excess pounds. ...
The Secrets to Personal Training Client Referrals
As a personal trainer you have one job above all others: create walking, talking billboards out of the members who are your clients. Working under the assumption that you are excellent at what you do ...
Five Tips to Help Your Athletes Lose Weight Safely
There’s no doubt that fitness facilities have some athletes who are working out during the in-season. Some of these athletes may be attempting to lose weight to meet the weight goals that have been established by their coaches, trainers, etc...
Nine Months of Fitness: Part 2
Below is a list of general prenatal exercise modifications you can give your trainers that will help them when working with prenatal clients. Remember to also have them take a course that specializes in perinatal training so that they can familiarize ...
Nine Months of Fitness: Part 1
One of the most rewarding aspects of being a trainer is when I have the opportunity to train a pregnant client. They are so excited and so eager to learn everything they can about their morphing bodies and fetal development...
Would you Like to Supersize Your Business?
Have you ever compared your training business to a McDonald’s? Probably not. But, before you go and condemn me for mentioning the restaurant chain that inspired the fitness horror story “Supersize Me,” let me explain why you might want to start emulating some of the things that McDonald’s does if you’re ever going to achieve ...
30-Minute Personal Training to Success
Personal training can be a challenging day-to-day business. Growing your business, keeping track of cancellations and rescheduling, trying to fill down time and maximizing your income can take a lot of time and ...
How to Turn Away Prospects to Land More Clients
What happens when you tell a child they can’t have something? They want it more, right? And do you believe that adults are more than just children in bigger bodies? I assure you, they’re really not....
Increasing Retention, Referrals and Revenue With A Continuous Success Program
The “Three R’s” are dear to the hearts (and bank accounts) of health club owners. But is there any simple, low-cost way that you can generate more of the “Three R’s”? In a word, yes. The Continuous Success Program ...
How to Recognize the Seven Warning Signs of Personal Trainers Who Lack Respect for Clients
Do your personal trainers treat their clients with respect? You probably said "yes" right away. And for most trainers, that's true. But some trainers become jaded, impatient, or actually hostile...
Planning Your Personal Training Business
Personal training businesses fail because the owners fail to focus their energy on the business; most business owners are technicians, not entrepreneurs, according to Michael E. Gerber, best-selling author of The E-Myth Revisited....
