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Motivating Staff during Difficult Times
During challenging times, you must focus on your team’s strengths. What can your personal training team do to drive up the company’s non-dues revenue...
Archived Articles from Step by Step: Personal Training
Motivating Staff during Difficult Times
During challenging times, you must focus on your team’s strengths. What can your personal training team do to drive up the company’s non-dues revenue...
Three Elements for a Profitable Training Department
Is it possible for a personal training department to generate over $1 million in revenue in this struggling economy? Of course it is. However, if you want to do so, then you must implement these three key elements into your business...
Keep your Trainers Busy So They Get Busy
One of the worst things is to see a trainer sitting around all day behind a desk or just hanging out talking to other staff. The perception to a potential client is that the trainer must not be that good since he or she doesn’t have any clients...
Three Ways to Increase Your Personal Training Profitability
Is it really possible to dramatically increase personal training profitability in the current economy? Yes, it is not only possible, but it is likely if you follow these three suggestions...
Suspension Training: The New Ingredient in Programming
Group exercise and personal training. Personal training and group exercise. These two programming options make up the foundation of service offerings at fitness facilities...
Group Training: The Final Missing Ingredient in Club Programming
The fitness industry has traditional group exercise classes, it has personal training services, and now it has group training, which is what we call the missing third piece of the club programming triad...
Three Easy Ways to Grow Your Club’s Personal Training Revenue
Here are three ways that you can generate more personal training business from your existing member base...
Publicity Can Generate Personal Training Business
Publicity is a great way to reach a lot of prospects with a limited budget. Here are five ways to generate free publicity for your personal training business....
Effective Pricing for Personal Training Programs
If you study many of the most successful businesses in the country both today and throughout history, you will encounter this marketing strategy. Nothing sells better than price....
A Simple Way to Generate More Personal Training Referrals
Want to increase your number of new personal training clients each month? It's easy. Simply give each new client the opportunity to refer a friend or family member....
Making the Connection: A People-Centered Approach to Selling
A new trainer once asked me, “With all your years of experience, what is the one thing you wish someone would have told you when you first started personal training?” ...
Opportunities for Trainers Working with the Youth Market
The fitness industry has changed immeasurably over the past decade. One-on-one personal training has given way to more group training efforts, and the market demographic of individuals seeking expert instruction has changed....
Five Important Things Personal Training Departments Should Do When Business Slows Down
Most personal training departments see a drop-off in revenues from time to time...
Four Ways Your Trainers Can Help Ease Arthritis Sufferers’ Pain
An estimated 46 million people suffer from arthritis in the United States and a projected 67 million people being will be affected by 2030, according to a recent study from the Centers for Disease Control and Prevention (CDC)...
Seven Things You Need to Know About Writing Fitness Articles
Personal training is big business. It’s a proven revenue stream. It’s a service your clients want...
Five Strategies for Stronger Personal Training Sales
One of the biggest things that prevent health clubs from selling more personal training is paying little if any attention to its closing percentages...
Listening: The Key to Closing More Sales
When I was a child, I remember my mother telling me that I had two ears and two eyes but only one mouth because I should listen and watch twice as much as I should talk...
13 Tips for Turning Prospects into Paying Clients
If you’re struggling to close sales as a personal trainer, it may be because you’re missing a step. You may have missed the crucial step of prospecting...
How To Run Your Personal Training Department Like A Business
Most health club owners who I consult with are meticulous about tracking their new-member sales and many of their other sales-related numbers. Unfortunately, this level of diligence doesn’t usually carry over to the way they run their personal training departments. ...
Five Steps to Make Your Personal Training Department More Profitable
To maximize your personal training department’s revenues, you need a systematic approach to sales. To be as successful as possible, your system should have these five components...
Youth Fitness – The New Horizon for Personal Trainers
Youth fitness continues to be the presumptive favorite for becoming the largest and highest grossing niche in the entire fitness industry. Countless children and teenagers are overweight and unfit while countless more are searching for the competitive edge that can make them the fastest and strongest on the field in their sport of choice....
Four Tips for Making One-on-One Personal Training More Lucrative
As competition for members grows, many clubs are starting to focus on increasing their revenue per member, primarily through personal training sales....
Three Ways to Keep Your Trainers Up on the Latest Trends and Research
One of the biggest challenges today is keeping your personal trainers in your club or company up to date on the latest in training, injury prevention and biomechanics....
How to Help Your Clients Plan Their Meals for Weight Loss
We have all heard it time and time again. A client goes to a personal trainer and asks why they can’t seem to lose weight. They work out all the time, limit their calories and get plenty of sleep but still can’t seem to shed those excess pounds. ...
The Secrets to Personal Training Client Referrals
As a personal trainer you have one job above all others: create walking, talking billboards out of the members who are your clients. Working under the assumption that you are excellent at what you do ...
Five Tips to Help Your Athletes Lose Weight Safely
There’s no doubt that fitness facilities have some athletes who are working out during the in-season. Some of these athletes may be attempting to lose weight to meet the weight goals that have been established by their coaches, trainers, etc...
Nine Months of Fitness: Part 2
Below is a list of general prenatal exercise modifications you can give your trainers that will help them when working with prenatal clients. Remember to also have them take a course that specializes in perinatal training so that they can familiarize ...
Nine Months of Fitness: Part 1
One of the most rewarding aspects of being a trainer is when I have the opportunity to train a pregnant client. They are so excited and so eager to learn everything they can about their morphing bodies and fetal development...
Would you Like to Supersize Your Business?
Have you ever compared your training business to a McDonald’s? Probably not. But, before you go and condemn me for mentioning the restaurant chain that inspired the fitness horror story “Supersize Me,” let me explain why you might want to start emulating some of the things that McDonald’s does if you’re ever going to achieve ...
30-Minute Personal Training to Success
Personal training can be a challenging day-to-day business. Growing your business, keeping track of cancellations and rescheduling, trying to fill down time and maximizing your income can take a lot of time and ...
How to Turn Away Prospects to Land More Clients
What happens when you tell a child they can’t have something? They want it more, right? And do you believe that adults are more than just children in bigger bodies? I assure you, they’re really not....
Increasing Retention, Referrals and Revenue With A Continuous Success Program
The “Three R’s” are dear to the hearts (and bank accounts) of health club owners. But is there any simple, low-cost way that you can generate more of the “Three R’s”? In a word, yes. The Continuous Success Program ...
How to Recognize the Seven Warning Signs of Personal Trainers Who Lack Respect for Clients
Do your personal trainers treat their clients with respect? You probably said "yes" right away. And for most trainers, that's true. But some trainers become jaded, impatient, or actually hostile...
Planning Your Personal Training Business
Personal training businesses fail because the owners fail to focus their energy on the business; most business owners are technicians, not entrepreneurs, according to Michael E. Gerber, best-selling author of The E-Myth Revisited....
Five Steps to Conquering Cancellations
Educating clients about the long-term benefits of exercise is one of the important tasks of personal trainers. As we take the Baby Boomer generation into the next century, we need to figure out how to get them moving and stick with a regular exercise regimen. ...
Six Sales Tips For Personal Trainers
Salesmanship is a critical skill necessary for all fitness professionals to master. Whether you like it or not, much of your livelihood will depend on whether or not you can close the deal. ...
Five Tips To Make Your Personal Training Department More Profitable
Pat Rigsby is the co-owner of several businesses in the fitness industry including the Fitness Consulting Group. He also serves as an industry consultant focusing on the development of profitable personal training departments....
Getting the Right People
For those in management positions, the task of attracting and hiring the right people is a task of great responsibility. Indeed, anyone you hire, regardless of position, is critical to the future growth of your business...
Promoting Your Personal Trainers as Fitness Experts
Jim Labadie, a fitness entrepreneur, shares his tips on how a club can get more media exposure by promoting its personal trainers as experts. ...
Beat Burnout
Nicki Anderson, owner of Reality Fitness, tells club owners how to spot and overcome burnout in their personal trainers. ...
