Star Trac Hires Peter Rigg as New Director of Key Accounts for Europe, Middle East, and Africa

This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.

Star Trac, a leader in developing advanced equipment for the fitness industry, continues their commitment to expand and grow services worldwide by hiring industry veteran Peter Rigg as director of key accounts for Europe, Middle East, and Africa. Rigg will be in charge of driving sales throughout his territory by securing new key account business, nurturing existing relationships, and continuing to build awareness of Star Trac as a full service provider.

“I am excited to join such a strong and dedicated team who truly value the customer in everything they do,” explained Rigg. “Star Trac is guided by visionary leadership with plans to bring innovative and inspirational products to market that complement the entire line of motivating cardio and strength equipment, which positions us as a team to introduce Star Trac fitness products to new people and places. I’m pleased to be part of that charge.”

Rigg brings more than 25 years of fitness industry experience, most recently holding key account and sales management roles for Physique Sports Ltd and Life Fitness UK Ltd. During his 15-year tenure with Life Fitness UK Ltd as key accounts director for Europe, Middle East, and Africa, Rigg managed the world’s largest commercial fitness contract for Fitness First, growing the relationship between the manufacturer and the health club chain through insightful equipment guidance and a steadfast commitment to customer support that helped Fitness First exceed their business goals and create a fitness destination for their members.

“The experience that Peter brings to the Star Trac team, particularly with key accounts across Europe, Middle East, and Africa, is invaluable,” said John Gamble, managing director of sales for Star Trac EMEA. “I have worked with Peter before and I know that his passion and knowledge about fitness equipment not only set him apart from the competition, but they help him form strong relationships with his customers so that they partner together for success.”

In addition to experience in the fitness industry, Rigg brings a passion for fitness as a race participant, having completed multiple charity events including cycling from London to Paris and the Great North Run half marathon.

Peter will be based out of Star Trac’s UK offices and report to new managing director John Gamble. For more information about Star Trac, please contact +44(0)149 688260.

About Star Trac

Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products and programs to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascucardiovascular and strength equipment.

Star Trac’s cardio line includes a full range of offerings including treadmills, cross trainers, upright and recumbent bikes, steppers and group cycle bikes. The company is proud to offer one of a kind features like the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach and the groundbreaking eSpinner® and Spinner® Blade ION innovations resulting from the long running relationship between Star Trac and Mad Dogg Athletics. And this year Star Trac will enter yet into another cardio category with the introduction of its new StairMill™ and TreadClimber® manufactured by Star Trac.

Star Trac offers one of the largest strength training packages in the industry; three lines of selectorized strength including the Inspiration Strength® line that takes aesthetics, biomechanics, and features to the next level, a 6 piece dual-function, cable-based line that acts as 12 workout stations called HumanSport®, the newest plate loaded line, Leverage®, that embodies the design and features that will redefine the plate loaded strength training category. And to round out the strength category Star Trac offers a full line of benches and racks to meet the needs of any facility. The many options available by Star Trac allow customers the ability to design their dream facility. The company looks forward to introducing more innovative products in 2013.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact Star Trac corporate 800.228.6635, Star Trac Europe +44 (0) 1494 688260 or visit

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