Star Trac Adds to Growing Direct Sales Force with Territory Manager Brian Layhue

This press release was provided by Star Trac. The Club Industry editorial staff was not involved in the creation of this content.

Star Trac, a leader in developing advanced equipment for the fitness industry, continues to grow their direct sales team with the addition of Brian Layhue as the Territory Manager for Delaware, Maryland, Pennsylvania, Upstate New York, and West Virginia. Brian will work to expand the Star Trac presence in this geography by providing comprehensive fitness solutions for commercial fitness facilities that feature Star Trac cardio, strength, group exercise equipment, innovative new products, and complete customer support tailored to the needs of each individual club and fitness facility.

“Great things are happening at Star Trac right now, and I’m very excited to be a part of the team,” explains Layhue. “I’m a lifelong fitness enthusiast, always seeking out new equipment and exercises. I also have a background in financial analysis, which means I am able to evaluate business operations to find creative solutions to improve in the places that make the biggest impact. By combining both my passion for fitness and financial expertise, I believe that I can be a true fitness consultant to my customers, helping them to grow their businesses in the ways that will help them continue to thrive.”

 “Brian is passionate, energetic, and eager to help his customers with value-driven solutions specific to their fitness business,” said Michael Ricchiuto, Northeast Regional Sales Manager for Star Trac. “His innate ability to think strategically while also providing comprehensive fitness solutions allow him to form relationships with his customers so that they are partnering together to solve real business issues. This will set him up for success and will help him grow Star Trac’s presence in his territory.”

An avid athlete, Brian embodies fitness and well being in all aspects of his life, participating in basketball, football, golf, and anything that allows him to remain active. He also holds a Bachelor’s degree in Accounting from Duquesne University where he played tight end for the football team.

Brian currently resides in Pittsburgh, PA and can be reached at blayhue@startrac.com.

About Star Trac

Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products.

The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies. From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like Spinning® and BoxMaster®,  Star Trac continues to be innovative and create products that differentiate.

Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit www.startrac.com.

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