Gerry O'Brion, a marketing and brand speaker, author and business coach, will deliver the keynote address at the Club Industry Show in October.

O'Brion will speak at 9:50 a.m. on Thursday, Oct. 23, at McCormick Place Lakeside Center in Chicago. His address will follow the presentation of the Club Industry Lifetime Achievement Award to John McCarthy at 9:15 a.m.

O'Brion's presentation will share how fitness facilities of any size can drive growth. He will offer engagement techniques for developing current and potential members. His "Business Blueprint" workbook includes 12 exercises that help businesses compete like the big brands, regardless of budget. For a preview of O'Brion's presentation, click here.

Following the keynote, O'Brion will lead a seminar that will focus on developing your personal and business goals. The keynote address is free, but the education seminar must be purchased as part of the conference sessions.

After earning his MBA from the University of Michigan, O'Brion began his career in marketing at Procter & Gamble, working with brands such as Crisco, Tide, Mr. Clean, and Spic & Span before he managed Coors Light for the Coors Brewing Co. He later became the vice president of marketing for Quiznos and was most recently the vice president of marketing for Red Robin Gourmet Burgers.

The Club Industry Show is Oct. 22-24 in Chicago.