Most fitness centers pull 80 percent of their members from one 20-year age range, which is typically between 35 and 55 years old. Whatever your 20-year age range is, that group is where you need to focus your marketing efforts through a combination of online and print marketing. Websites The first rule of marketing is to pay attention to trends and don't be late to the party when things change. Since most people now use clubs' websites as information-gathering tools before they ...

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