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Dec 31, 2013
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Equinox $6 Million Ad Campaign Less Edgy, Still Edgy

Equinox recently announced its new "Equinox Made Me Do It" advertising campaign for 2014....More
Jan 9, 2013
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Equinox Rolls Out Another Set of Barely Clothed Ads

Despite criticism from members as well as yours truly for its provocative advertising campaign that doesn’t appear to have anything to do with fitness clubs, Equinox is going to keep doing what it wants to do....More
Sep 12, 2012
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Equinox Executive Says 'Fitness Is a Fraud' 1

When Equinox announced last month that Sarah Robb O'Hagan would take over the new post of president of the company, I thought that Equinox's racy ad campaigns from photographer Terry Richardson would go away. However, recent tweets seem to indicate that I thought wrong....More
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