With a combination of education, practice and feedback, a club's sales team will continue to improve its closing percentage. Photo by Thinkstock.
You just launched your new marketing campaign, and it is already starting to generate interest. But as those prospects flock to your door, does your team know how to handle them? Marketing leads people to inquire about your club, but it's your team's sales efforts that get those people to close the deal. If you have a lot of guest traffic but little conversion to memberships, you may need to revamp your sales strategies. If your club is not seeing the right numbers, your sales ...
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