When gym owners ask me how to get involved in corporate fitness, I usually tell them that corporate outreach is a great idea as part of your marketing strategy. But before you tackle that animal, make sure you have the five business basics down pat. Once gym owners have these five basics mastered, they can start knocking on local company doors. If they are not solid in all five areas, they must address these areas quickly. Here are the five basics: 1. Phone calls. Every time the phone rings ...

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