Managers and fitness directors cannot manage personal trainers as they do sales staff. Trainers are a different breed. Sales staff may be motivated by sales goals, quotas, sales contests and lists highlighting who has the most sales and who has the least. But personal trainers did not enter the fitness industry because they want to sell. They want to help people, make a difference in people's lives and do as little selling as possible. However, we all know that trainers won't be ...

Club Industry Freemium Content

This content is FREE to access as a registered user on

Why register for It’s simple and free and here is a sample of what you get:

  • The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
  • Insights from Club Industry editors
  • Advice from industry experts on how to improve your business

Already registered? here.