Managers and fitness directors cannot manage personal trainers as they do sales staff. Trainers are a different breed. Sales staff may be motivated by sales goals, quotas, sales contests and lists highlighting who has the most sales and who has the least. But personal trainers did not enter the fitness industry because they want to sell. They want to help people, make a difference in people's lives and do as little selling as possible. However, we all know that trainers won't be ...

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