Millennial members are changing health clubs as they seek personalized workouts and are fueled by technology, data, entertainment and efficient use of their time. (Photo by Thinkstock.)
A recent survey of Millennials revealed that 44 percent of 5,000 respondents believe the traditional health club will no longer exist in 2020. The survey was commissioned by fitness manufacturer Technogym, Cesena, Italy, in an effort to better understand Millennials and provide its clients with actionable insights for the future. The possibility of the traditional gym’s swift demise may be a scary proposition for many health club operators. If the traditional health club is destined ...
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