The desire for instant gratification, more clients, more revenue and more profit leads many club operators to forget their current loyal members. The cost to acquire new members can be six to seven times more than retaining an existing member. Concentrating on current customers can increase referrals, reduce switching to competitors, reduce price sensitivity and increase repeat purchases. Here are five great ways to increase loyalty, referrals and profit: 1. Listen to your members. When a ...

Club Industry Freemium Content

This content is FREE to access as a registered user on ClubIndustry.com.

Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:

  • The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
  • Insights from Club Industry editors
  • Advice from industry experts on how to improve your business

Already registered? here.