During my 20-year career, I have watched this industry from the outside but also from the trenches. I have watched the evolution from infancy to where we exist now and noticed that most health clubs are still facing the same challenges they've been experiencing for decades.  Most clubs mainly function as equipment rental facilities. Some are flashier and cost more than others, but, fundamentally, they exist to rent members their space and equipment. It may not be what is promised ...

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