Exercise? I’d just as soon kiss a Wookie. If only you had a galactic credit for every earthling who shares that sentiment. As an industry, we need to understand and address the biological, psychological and sociological barriers to exercise if we ever hope to get the world’s population moving. Our clubs are microcosms of the increasingly global inactivity crisis. Are we invested in finding new ways to attract and retain sedentary populations, or do we simply hope that we can ...

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