LITTLE ROCK, Ark., (March 26, 2011) – ABC Financial Services, the leading provider of software and billing in the Health and Fitness Industry, announced today several feature upgrades to its DataTrak software.

“ABC prides itself on being the industry leader in software. Our clients deserve the best and the latest in software and that is what ABC Financial provides, and these enhancements further solidify that position,” said Steve Ayers, Senior Vice President of Sales and Marketing.

Software updates include:

1. Kiosks – A freestanding in-club kiosk makes membership registration easy. Members can sign themselves up or be guided by an employee. Mountable touch screen kiosks make it easy for members to check in for group classes with a direct key tag swipe or phone number.

2. Dashboard - Loss prevention, multi-club aggregation, plus all new graphs and charts for trend analysis and agreement sources. This is the fastest, most flexible, and most customizable dashboard on the market.

3. The Bioscrypt Biometric Device - Contains member information such as ID and fingerprint definition and is stored in a Bioscrypt template that can hold up to 3550 templates or members. A much safer door access solution, a biometric can’t be stolen, misplaced, forgotten or copied. Biometric solutions use what a person is, rather than what they know or carry for identification purposes, making it more secure and convenient than other previous authentication methods. The fact that biometrics require the presence of the person being authenticated greatly reduces the risk of fraud. Plus, this means no more borrowed cards!

4. Smart Phone Check In – Using widely available phone apps, members can take a picture of their key tag and then use their phone to check in instead of keeping up with the actual key tag.

About ABC Financial Established in 1981, ABC Financial is the nation’s premier provider of billing services, club management software and membership marketing solutions to the fitness club industry. Headquartered in the Little Rock, Arkansas area, ABC Financial serves approximately 3,000 fitness clubs with approximately two million members nationwide. The company’s industry-leading club management software, DataTrak, is the most complete web-based software in the health and fitness industry. Contact us at abcfinancial.com or 800.551.9733

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