As we enter 2014, business owners and fitness executives want their finger on the pulse of their club's day-to-day activities so they can make snap decisions. This is where two new industry buzzwords, business intelligence and data warehousing, can play a big role. If you are not familiar with these tools or not taking advantage of what they have to offer, think of how powerful it could be to transform your raw data into meaningful and useful information for your business ...

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