SPENGA, a Chicago-based fitness concept combining indoor cycling, strength and yoga, was created to fill a void in the marketplace, the company said. Most boutique fitness concepts focus on one discipline, but SPENGA was created by fitness professionals who wanted one place to fulfill their cardio, strength and flexibility needs. SPENGA combines SPIN, STRENGTH and YOGA into an hour-long workout.
SPENGA was founded by Amy King (left) and Heather Ruff (right). King is the vice president of fitness. She has 12 years of experience in the fitness industry and holds several certifications, including NASM, Yogafit, Spinning and Precision Nutrition. Ruff is the vice president of operations with 17 years of experience in the fitness industry. She has numerous certifications, including NASM, CPT, Yogafit, Spinning, Spin Power, TRX and NASM-YES. Both are actively involved in every aspect of the studio and regularly lead SPENGA sessions.
The SPENGA studio is set up so that there is a unique space dedicated to each element of the workout from yoga to indoor cycling to strength.
The indoor cycling portion of the SPENGA workout is the Sweet Spot, where trainers coach off of Power Tech on indoor bikes, which correlates to the amount of work a person puts in. The Sweet Spot is personalized to each individual and is an easy way for them to track their progress.
Members can download an app to schedule sessions, and custom playlists are available on the website where members can request songs to play during their sessions.
SPENGA offers members price reductions, depending on their level of commitment—with one-day, two-day and unlimited membership options with commitment levels of 30, 90 and 180 days.
SPENGA was created with the intent to franchise. The company opened its corporate location in July 2015 in Mokena, Illinois. In January, SPENGA signed a five-unit deal in Chicago, and construction is already under way for a location in Downers Grove, Illinois. The company has signed a five-unit deal for North Carolina/Virginia, and it expects to finalize franchise agreements with two investment teams soon, with one of them being another five-unit deal for Chicago.
SPENGA has identified its initial target markets as those with upper-middle and upper income demographics. Each of the clubs the company plans to franchise will be 3,500 to 4,000 square feet and require 12 to 15 staff members. All instructors are certified personal trainers and SPENGA certified through its in-house training program.
Franchisee terms are as follows:
Co-founder King says SPENGA is designed to create strong bodies and minds, while challenging members of all fitness levels.
Co-founder Ruff describes SPENGA's unique, all-in-one format as "fitness uncomplicated." It allows members to work on endurance, strength and flexibility in one place, at one time.
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