LA Boxing, Santa Ana, CA, is expanding its reach into another new market—this time Philadelphia, the company announced.

The Philadelphia location, which is to open this fall, will be the first of more than 10 locations that the company plans to open in the Philadelphia market in the next two years.

Growth in this market adds to the growth announced late last year. In November 2011, the company awarded 10 new franchise territories in the United States: Birmingham, AL; Long Beach, CA; West Hollywood, CA; Fullerton, CA; Tustin, CA; Miami; Baton Rouge, LA; Lafayette, LA; El Paso, TX; Stafford, VA; and Silver Spring, MD. The Long Beach, Baton Rouge, El Paso and Stafford locations have opened, and the rest will open this year.

With nearly 130 sold territories in the United States and Puerto Rico and more than 66 locations operating nationwide, the company is America’s largest boxing, kickboxing and mixed martial arts fitness franchise, the company says.

“LA Boxing continues to open new locations despite the economy because we have a proven, turn-key business model,” Philip Jacobs, LA Boxing’s director of franchise development, said. “We attract very smart, well-capitalized investors who have a passion for fitness and success.”

Jacobs said that there is a high demand throughout markets for alternatives to large, impersonal fitness centers.

“We have found that local consumers are increasingly interested in fitness concepts like LA Boxing that offer an unconventional way to stay in shape and break from their typical routine,” he said.

The LA Boxing workout model focuses on group mixed martial arts-styled workouts guided by instructors, most of whom have professional fighting experience. Workouts combine stretching, cardio endurance, strength, agility and stress.