The fitness industry has changed and evolved in recent years. To be competitive, you can be the largest player in your market, have a big multipurpose family club, be the low-price club or have a niche market. You also can compete based on culture, which is easy to design but hard to implement. That is why it is a great differentiator. Culture is a competitive edge that your competition cannot easily copy.  Business success is based on the company’s leadership, its culture and ...

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