The fitness industry has changed and evolved in recent years. To be competitive, you can be the largest player in your market, have a big multipurpose family club, be the low-price club or have a niche market. You also can compete based on culture, which is easy to design but hard to implement. That is why it is a great differentiator. Culture is a competitive edge that your competition cannot easily copy.  Business success is based on the company’s leadership, its culture and ...

Club Industry Premium Content

This content is for Club Industry Premium Subscribers.

You may already have registered to be a Freemium subscriber to Club Industry, so why not upgrade to become a Premium subscriber? By doing so, you get access to even more of Club Industry's content and you receive special discounts that will add up to a lot more than the annual fee of $59. A premium subscription includes:

  • Exclusive news, features and how-to columns
  • Online education vidoes from our Master Class and Executive Insights series, featuring top consultants and fitness executives
  • A $150 discount on Club Industry's report "Get Prospects to Your Club: Lead Generation Tips for Health Club Operators"

All of this, and more to come, for an annual cost of $59.

Already registered? here.