The distinct yellow branding buoyed by the bright yellow spokes in SoulCycle bikes makes SoulCycle stand out from other cycle studios and fitness options. Like SoulCycle, Orangetheory Fitness, Fort Lauderdale, FL, has a distinct color branding. The obvious color is orange, but the reason for the color is not so obvious. Orangetheory Fitness offers a group personal training concept that includes treadmills, rowing machines, suspension systems and free weights backed by the science of excess ...

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