Equinox, New York, announced today that it has hired Sarah Robb O’Hagan to become the company’s first president.

Robb O’Hagan currently serves as president of Gatorade and Global Sports Nutrition at PepsiCo. Inc. At Equinox, Robb O’Hagan will lead a domestic expansion strategy that includes 56 Equinox clubs as well as the company’s Pure Yoga, Blink and SoulCycle brands. She will report to Equinox CEO Harvey Spevak.

Robb O’Hagan, a native of New Zealand, began her career in the service industry with positions at Air New Zealand and Virgin Atlantic Airways before moving to consumer products with roles at Atari Entertainment, Nike, and Gatorade. Equinox says Robb O’Hagan possesses a strong understanding of consumer trends and behavior, with a background in business expansion, brand strategy, product innovation, new product launches, technology, digital development, and sports and consumer marketing.

“Sarah has successfully built and expanded several iconic brands over the course of her career,” Spevak said in a statement. “She has a strong track record of identifying and capitalizing on shifts in consumer behavior. She is the best of all worlds: an award-winning marketing executive, a natural leader and developer of talent, and a successful manager. We are very excited to have her join our team.”

In addition to overseeing the marketing, operations, finance, digital and human resources departments for Equinox, Robb O’Hagan also will oversee the company’s international expansion. Last week, Equinox announced that it will open its first Canadian club in Toronto this winter. Prior to that opening, Equinox will open its first international club in London this fall.

“I’m so thrilled to be joining Equinox at this exciting time, as the company pursues a dynamic and ambitious future,” Robb O’Hagan said in a statement. “Harvey and his incredibly talented team have already built a portfolio of highly successful brands, which are poised for exponential growth in new verticals and new geographies. Being a part of Equinox’s entrepreneurial culture is just a dream opportunity for me.”

Robb O’Hagan has been profiled on numerous prominent industry lists, including Fast Company’s Most Creative People in Business, Advertising Age’s Women to Watch, Forbes’s Most Powerful Women in Sports, and Sports Business Journal, Sports Goods Business, and Crain’s Chicago Business 40 Under 40.

Rick Caro, president of Management Vision, New York, calls Equinox’s hire of Robb O’Hagan “a real coup” for the company.

“It is a sign that the health club industry has matured and that a leading company can woo someone so senior with a rich history of leadership in a variety of industries,” Caro says. “Sarah has achieved success with some of the most respected service and product companies. Her skill set will help advance Equinox’s ability to grow, mature and deepen its success amongst its current four divisions and expand with new concepts and to new venues.”