Branded Small Group Training Programs Can Breathe Life and Revenue into Group Exercise Departments

Mills suggests that traditional clubs offer a book-as-you-go system in which members can choose to attend a class on the day of the class for a fee. Others, however, say that getting people to commit in advance to a set group of sessions is the way to go because the participants then build camaraderie and the sense of a team. One of VicteliB's licensed programs, Boot Camp Challenge, is set up to handle groups of about 20 people who attend classes on a set day at a set time for a fee, ...