From navigating the maze of manufacturers to negotiating price and financing options, purchasing cardio equipment for a health club is a complex process. Fortunately, industry experts are sharing some time-tested advice on how to secure the ultimate cardio equipment deal. Tried and true is better than trendy and new. Club operators should ask themselves whether they are buying what consumers want or what they are personally intrigued with, says Tim Hicks, senior vice president of franchising ...

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